Employer Branding Talent Acquisition

Personal Branding for HR: The Ultimate Guide

Personal branding is a difficult topic for anyone, but how can HR perfect it?

This deck from Laurie Ruettimann gives some of the top tips.


  • Your candidates are social – so be social!
  • 47% of people keep their smartphones next to the bed. 5% sleep with phones in their bed.
  • 94% of recruiters use or plan to use social media for recruiting.
  • 78% of recruiters have made a hire through social media.
  • You need a personal brand – take risks and navigate the social web in strategic ways.
  • Emulate people that matter in your industry.
  • Don’t be shy – comment on things that matter!

RELATED: What is the Secret to Personal Branding?

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