A LinkedIn profile isn’t just any old resume; it’s a place to showcase your best assets and successes. But with a billion users on LinkedIn, there’s stiff competition!
A great LinkedIn profile can help you have more success in your job, whether it’s being seen by a potential client, partner, investor, or even employer. Perhaps your profile isn’t perfect, though, and could do with a few tweaks to help take it on its way.
Last year at Link Humans, we published a guide on How to Build the Perfect LinkedIn Profile, which was a huge success! This year, we’ve teamed up with the good folks at LinkedIn to bring you 10 tips for the perfect LinkedIn profile, including the latest facts and figures and an updated guide to the perfect LinkedIn profile.
Here’s a summary of the tips and stats from the guide:
Be active
LinkedIn’s newest feature is the ability to publish posts. Not everyone has been given this opportunity yet, but it will be rolled out to everyone soon. As this feature becomes ever more popular, it could really help get you noticed as a proactive LinkedIn user.
It’s still important to join and be active in groups. Not only will this look good for potential employers or clients searching for you, but it will actually mean your profile is 5 times more likely to be viewed.
The devil is in the detail
Be sure your LinkedIn profile is completely updated with as much information as possible. For example, your profile is 15 times more likely to be viewed by adding the industry you work in and 10 times more likely to be viewed if you add your education.
Remember! A summary of 40 words or more makes you more likely to turn up in a future employer’s search!
Be visual
Make your profile stand out by adding rich media (videos, slides, etc). Even adding a profile photo could result in 14 times more profile views than without!
Groups
It’s still important to join and be active in groups. Not only will this look good for potential employers or clients searching for you, but it will actually mean your profile is 5 times more likely to be viewed.
Volunteering
Lacking formal experience? Don’t despair! 42% of hiring managers surveyed by LinkedIn said they view volunteer experience as equivalent to formal work experience.
For jobseekers
It’s important to showcase what skills you have, members who add skills get around 13 times more profile views. Did you know you can now reorder your skills and place more important ones at the top?
How would you build the perfect LinkedIn profile? We’d love to hear your tips and tricks!
