This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. And though stay-at-home orders certainly played a role in Chewy’s success, it isn’t just the convenience of online shopping that’s driving its transformation. Its employer brand is helmed by Senior Employer Brand Manager Kara…
Tag: pets
Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts on LinkedIn. But these markers of authenticity are exactly what make employee-generated content (EGC) such an effective advertising tool, and they’re also what makes it so impactful for…
A dog isn’t just for Christmas, it is for life…and in some cases the workplace too! Introducing a furry friend to your office, not only add a bit of cuteness to your day, but believe it or not, it could also boost the productivity of your workforce! Many of us could only dream of having a pet…