Employer Branding

How Social Media Can Damage Your Employer Brand

We all know that recruiters use social media as a way of sussing out potential employees, but what about existing ones?

Can negative posts from employees harm a brand?

To learn more, check out the infographic below from Rise Smart.


  • 50% of people post about their employers online – it’s an easy place to air discrepancies or praise a brand.
  • There are over 400 millions tweets sent out a day – I wonder how many are complaints about bosses…
  • Recruiters! Recognising an employees hard work can equate to a positive tweet about the brand or business

RELATED: Social Media and its Effect on Employee Recruitment