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Talent Acquisition

The Guide to SEO for Recruiting

Why SEO for recruiting? What does SEO (Search Engine Optimization) have to do with recruiting? The answer is simple. Recruiting is a part marketing, and part sales job. And digital marketing is the way forward. Why SEO For Recruiting Is Important? Where do you think candidates are searching for a job? If you think they…

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Employer Branding

What is Your Spirit Sleep Animal?

You know those times at work where you can barely keep your eyes open, but feel everyone else is cracking on? Or when you’re just getting going at a party, but your mate is ready to call it a night? Well, the key to these mysteries may lie in learning what your ‘sleep animal’ is;…

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Employer Branding

How Listening to Your Mom Teaches You About Management

Always listen to your mother, the adage goes, because sooner or later you’ll realize she was right all along. Sometimes it’s hard to take mom’s advice. It might seem counterintuitive, overly protective, or just not practical, but there are a number of reasons that taking a mother’s word for it might make you look pretty…

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Talent Acquisition

Where and How to Reach Your Next Sales Superstar

In this agile era, in which the biggest difference between two products or services often comes down to branding, businesses need to renew their focus on their strongest resource: their people. Whether you’re an HR team lead or a sales leader, maintaining a high-quality salesforce is one of the biggest challenges you’re likely to face…

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Employer Branding

What are the Basics of a Good Mental Health Policy?

Some companies have won awards for their employee mental health policies, others have just got the bare minimum in place to ensure they and their staff are covered, while shockingly some organizations haven’t even considered putting one in place. So what should an employee mental health policy include and why? Well luckily for you, we’ve…

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Talent Acquisition

The Race to Close the Tech Gap

An anticipated 8.6 million new tech jobs are expected to emerge over the next decade. This is a startling statistic for modern companies to digest, especially as they already face challenges to fill existing tech and IT jobs due to a growing shortage of digital talent. In an attempt to combat the skills gap, many…

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Employer Branding

Upskilling the Workforce

Employers are increasingly finding ways to upskill existing staff rather than recruiting new staff for their organizations. We know that good employees value development opportunities and will seek other opportunities in order to expand their knowledge and skill sets if they can’t meet their needs at work. This incentivizes employers to focus on staff retention…

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Employer Branding

The DIY Guide to EVP Development

Some organizations pay thousands, or even hundreds of thousands to get professionals to help them define their Employer Value Proposition (EVP) but there are ways to do it yourself in-house. Here are five tips on how to create an EVP on a budget: Start by defining your company’s values. What are the things that are most…

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Employer Branding

How to Make Employees Happy

Successful businesses have three things in common: an excellent leader, satisfied customers, and happy employees. Compensation can only keep employees long enough. But a positive work environment with attractive perks and benefits to supplement their salary can make happy employees stay for longer. Treat your employees as your first-level customers because that’s what they are.…