Despite the advancement of technology with the invasion of AI, machine learning, predictive analytics, hiring is still pretty much a painful process for many. You start off confidently with a vacancy handed down from your hiring managers, thinking it would be a walk in the park. A job ad goes here, a social post there…
On one hand, we know we shouldn’t really be taking our work home with us; that it’s important to uphold some real work-life balance in order to stay happy and refreshed. On the other hand, we’re told that if we want to succeed we have to constantly ‘go the extra mile’ and ‘give everything we’ve…
Bad culture in an office can interfere with productivity and slow down business growth. It is not only bad for the business but also workers and the leader as well. It can actually lead to serious health issues such as stress, depression, hypertension and others. This is why any startup owner should watch out for…
If you haven’t attended an interview for a little while, things have changed while you were away. It’s now the equivalent of going out on a blind date and expecting that gorgeous person from the ad, but finding a multi-headed hydra answering the door to you. As you’re lured into the room, you have no…
How do you define ‘marketing’? The dictionary says it’s: “the action or business of promoting and selling products or services, including market research and advertising”. A successful marketer goes beyond that; influencing, persuading and gently nudging people to digest something in a certain way. Let me introduce you to Dr. Robert Cialdini (if you haven’t already heard of…