While both older and younger generations have suffered the effects of ageism in the workplace, those that sit within older age groups seem to have borne the brunt of this harmful way of thinking in recent years. The ageism trend has only been accelerated by the repercussions of Covid-19. After the pandemic, Baby Boomers and…
Ball Corporation is a leading figure in the aluminum manufacturing industry: It manufactures 50% of aluminum cans in North America, along with household products and aerospace technology. However, it hasn’t released a new customer-facing product in 25 years. That’s changing with the launch of its new, infinitely recyclable aluminum cup. This new product offers an…
By the year 2030, the number of Gen Z employees globally is expected to triple, meaning that those born between 1995 and 2015 will soon make up as much as 30 percent of the workforce worldwide. With increasing numbers of Gen Z joining the workforce, it is inevitable that they will play a vital role…
When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Leading employer brand at one of the world’s tech titans means grappling with a reputation of legendary proportions, supporting a network of 120,000 employees around the globe, and staying sensitive to the needs of one…
When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool. What does “adaptability” look like when you’re one of the largest professional services companies in the world? This is the challenge facing Erin Maxin, Global Employer Brand Leader…