Employer Branding

Strategies for Attracting Top Talent in a Competitive Industry

To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates.

Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• Why one story is the key to an effective EVP
• More about the internal research it carried out for its EVP
• Why “Promise” means across the company
• What they are doing to move society forward and what it means
• What #Iwillnotstop is and how it works

You can connect with Sarah here.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.