The COVID-19 pandemic has led to some tough times for a lot of professionals in the UK, especially those who are on the lookout for a new job. If you are in this position, it has therefore never been more important to make sure your application is as strong as it can possibly be, in…
At packaging solutions company Sonoco, employer brand management is tackling the “total employee journey,” from candidate to alum. Rather than taking a recruitment-focused approach to employer brand, Global Lead for Employee Experience Kristi Raines embraces a “start to finish” view of the employee experience. In her own words, “We’re looking at opportunities to engage at…
For years, we’ve framed the virtual workplace as “the future of work”—a distant vision, and one many employer brand managers overlooked, despite the fact that more than half of workers worldwide were spending at least half their workweek telecommuting. However, as HubSpot’s Senior Manager of Employer Brand Hannah Fleishman reminds us, “The future is here.”…
Corporate Social Responsibility (CSR) is a measure of how businesses stay socially accountable. It is a cornerstone of the identity of many brands, helping shape a positive reputation. It is also a key tool in the war for talent, with modern employees valuing companies that make a positive impact and give back to society. So, as…
Like most of us in 2020, this credit rating company has experienced its share of challenges; subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for…
For the majority of the UK workforce, December now marks almost eight months of continuously working from home, for thousands of us this has been a shock to the system and a real shift from the norm. The balance between a healthy home and work life, for some, may have been blurred and now Google…
2020 shook us all, with a pandemic that turned our working world upside down. Employers have had to shift to an office design that accommodates social distancing, but they’re also bringing in new office perks to help make the transition back to the office more inviting for new and existing talent, and better for their…
Attracting the best people into a business is one of the biggest challenges facing many companies, however, while most employers understand the need for an effective talent acquisition process to attract and hire the right people, many haven’t developed a way for evaluating its effectiveness. If companies fail to measure the success of their recruitment strategy,…
Hard as it is to believe, 2020 is finally drawing to a close. The year has brought more challenges than expected, and most are far from over. But as the holidays approach, many are looking forward to a much-needed break, spending time with friends and family, and recovering from the most mentally fatiguing year in…