CMOs must adapt to a modern marketing environment that has changed dramatically through new technologies and channels. Part of this transformation includes acknowledging marketing expertise, competencies, and capabilities around the workforce. For CMOs, the new influencers are their own people in teams across their company. And that potentially is a huge group of influencers. Employee…
Wikipedia offers this definition: Workforce planning is a continual process used to align the needs and priorities of the organization with those of its workforce to ensure it can meet its legislative, regulatory, service and production requirements and organizational objectives. Does the organization have a clear picture of what the organization’s current and future workforce…
Where do you start with recruitment marketing? Effective recruitment marketing should always begin with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates want and much more. For most of Katrina’s career, she has…
It seems like there’s news of a cyber attack every day. From retailers to credit reporting bureaus and even identity theft monitoring companies, no company appears to be immune from cyber attacks’ devastating financial and brand impact. Is your company ready for a cyber attack? A data report by Verizon indicates that the most common…
Many organizations treat recruiting and onboarding like fishing: dangle the bait, hook ‘em, reel ‘em on board, and then…well, there isn’t much concern about the fish’s experience after that. Many companies can attract new talent with a good interviewing process, but they often falter with the very next step when they don’t provide an equally…