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Employer Branding

5 Steps to an Employer Brand Story

Stories have been in this world for a long, long time. Ever since the first human beings started to communicate with another, the art of storytelling was formed. Knowing exactly when it started is a myth… until of course we (finally!) develop the first ever time machine and travel back in time to figure it…

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Talent Acquisition

Managing Your Personal Brand

Management guru Tom Peters suggests that “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tailor your message Peters advises that you are just as much…

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Talent Acquisition

What’s the Most Important Recruitment Metric?

If you’ve ever wondered how good your recruitment process is, well luckily for you there are some metrics which can help you measure it. It’s handy to know how you compare to your biggest rival or maybe you just want to improve things. So do you rely on measuring the time to hire, the retention…

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Employer Branding

6 Ways to Help Line Managers Support Parents-to-be

A surprising number of line managers are a little daunted by the prospect of having a conversation with an employee who’s announced they are having a child. Even those with children of their own. It can seem like a bit of a minefield, but it doesn’t have to be. There are some simple steps you…

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Employer Branding

3 Technology Trends that are Revolutionizing Corporate Wellness

A healthy workplace is a happy workplace, and a happy workplace is a far more productive one. A salary alone is no longer enough to retain your employees, nor is it enough to attract and recruit future talent. Corporate wellness has become a social responsibility that employees and future talent want, need and expect from…

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Employer Branding

5 Ways to Fail at Employer Branding and How to Get it Right

There is a common saying in agency recruitment, albeit not a very complimentary one. Not one that any agency would openly subscribe to, but it is always there: “Throw enough sh*t at the wall and some will stick.” The idea of this will sound familiar to many of my in-house Talent Acquisition (TA) and HR colleagues. It…

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Talent Acquisition

Recruitment – Chemistry or Alchemy?

As an in-house recruiter, you want the successful candidate to be a good match to the role profile and up to the job-challenges but, more than that, the hiring line manager will want them to be a good fit. Surveys have regularly indicated that previous hires proved to be sub-optimal in 60% or more of…

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Employer Branding Talent Acquisition

Unique Ways Companies are Approaching Millennials in the Recruitment Process

With the increase of employees belonging to the millennial generation, it has become imperative to reach this market in unique and creative ways. Intimately knowing their characteristics, sets the platform for ‘marketing’ of vacancies – and this, in itself, proves to be a challenge to even the largest corporations. But certainly not an impossible task.…

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Employer Branding

Is Glassdoor a Platform for Corporate Cyberbullying?

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He’s also passionate about great coffee which you’ll find out in this interview. Have a listen to our chat below, keep reading for a summary and don’t forget to subscribe…