For generations, economists have told a simple story about how companies work like a juice machine. They combine ingredients – people, buildings and software – and transform the output into useful products. Employees are just another input in the production process, an undifferentiated cost that’s thrown into the juicer. But today’s economy has evolved significantly…
Few interactions are as potentially fraught as that between job seeker and recruiter. For the job seeker, everything is on the line. The recruiter has the ability to connect the job seeker with the next opportunity which will provide income, benefits, experience, and contribute to the job seeker’s sense of self-regard, career development and accomplishment.…
Employer branding, while still relatively new, is constantly changing. It is a space that promotes innovation and creativity. So if it is changing this much now, what will it be like in the future? In the final employer branding panel piece, we discuss the future of employer branding and what direction the industry is heading…
Working in a coworking space these days is fast becoming the norm. Where you pay-as-you-work in typically boutique-feel environments where the coffee is free-flowing and the WiFi is super fast (most of the time….) As a user of one of these office places myself, I have experienced firsthand the pros and cons of being a…
The General Data Protection Regulation (GDPR) is set to come into force in May 2018 and it is up to businesses to ensure that they are compliant with the new rules. The regulation is being brought in to ensure that companies better protect the personal data of their customers, staff, and other individuals. It is…
When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. She’s the Global Employer Brand and Recruitment Marketing Lead at Philips, and we sit down with her to learn how she established the capability, justified budgets, hired a…
Because of the reach and popularity of the online space, recruitment marketing has justified itself as a genuine candidate attraction tool, as well as a safe space to build your employer brand. And in what is a highly competitive market to find the best talent, recruitment marketing becomes more and more important for businesses who don’t…
Many recruitment leaders I work with want their recruitment CRM to generate fees, but often recruiters are all too happy to jump back into spreadsheets, LinkedIn, notebooks and “going by memory” rather than use their CRM system properly. The above results in a nightmare for recruitment leaders who are looking to grow their business, become…
Does your company ignore employer brand? Does your boss still think it is just a marketing buzzword? If your answer is yes to any of those questions then keep reading! Employer branding has proven to be imperative to the recruitment strategies of companies worldwide. But some people just can’t get their boss on board with…