I spend quite a bit of time talking with my clients about target marketing and finding your niche within that market, and do you know what? Everyone agrees with me that having a target market is so important – but many in theory only have one! It never ceases to surprise me how unclear some businesses…
Category: Talent Acquisition
Struggling to attract the right talent? The Employer Brand Index can help you to understand strengths and weaknesses of your company as an employer.
In a previous article, I wrote how it doesn’t take much to call yourself an agency recruiter. Ask anyone within industry experience and they will tell you the same thing: a phone and access to a resume database and you can start selling yourself as an agency recruiter. Unfortunately it takes a lot more than that…
Yes, you read that right. Hire more drinkers! Oh, wait, slight typo… I mean, you have got to hire more D.R.I.N.C.K.A.E’s If I were building new recruitment company today, the only people I would hire would be D.R.I.N.C.K.A.E’s. And I am pretty sure this is valid across all businesses in the modern age – certainly those selling a service, or…
The process of screening applicants is useful for an incredible number of reasons and should be carried out before recruiting for any position in a company. No matter how senior the position, using a thorough screening process will give any employer an advantage and prepare them for the interviews ahead. Here we take a look…
The recruitment industry has a habit of reinventing itself every few years and those who fail to change with it are destined to be left behind. We must understand that change is a constant and those who specialize in just one small parsec of an industry, even if it is very profitable at the time, cannot…




