In an effort to build the best company possible, recruiters are constantly looking for that perfect candidate — known as a Pink Unicorn. But as you might imagine, this rare breed can be tricky to catch. Here, we look at how to entice — and hang on to— this sought-after prize. What exactly is a…
Category: Talent Acquisition
Struggling to attract the right talent? The Employer Brand Index can help you to understand strengths and weaknesses of your company as an employer.
I get asked a lot about what made me set up on my own – a number of different factors led me to this decision back in 2005 which I will come on to in a moment. But I often wonder, would I encourage recruiters to do the same now, knowing what I know? Let’s…
If you work in recruitment, you’ve probably seen thousands of job specs, in all different shapes and sizes. I’ve seen job specs ranging from five sentences, to five pages long. I’ve seen job specs that range in tone from funny and clever, to dry and dull. Furthermore, just as is the case with the CV,…
I always like reading blogs and articles with titles like “Top Ten Annoying Social Media Habits”. They’re always accurate, and even though the habits are universally annoying, there are always so many violators. Many of the articles touch on the same subjects – we’re ALL annoyed with inappropriate LinkedIn photos, over-posting, too many hashtags, begging…
The recruitment funnel can supercharge your efforts. Sales and marketing professionals have been successfully using the step-by-step funnel method for years. They start by casting a wide net, then steadily turn inquiries into leads – and, ultimately, closed deals. Today recruiters can employe these same tactics for scouting and vetting potential candidates. By leveraging data…



