Talent Acquisition

Recruitment is Marketing: The Recruiting Funnel Defined

The recruitment funnel can supercharge your efforts.

Sales and marketing professionals have been successfully using the step-by-step funnel method for years. They start by casting a wide net, then steadily turn inquiries into leads – and, ultimately, closed deals. Today recruiters can employe these same tactics for scouting and vetting potential candidates.

By leveraging data throughout the funnel, recruiters position themselves to find better leads – or use existing leads within the talent pool, so they can optimize the hiring process for the future.

Savvy recruiters now understand how to leverage the recruiting funnel to drive bottom line results for their company.

This infographic by our friends at Jobvite explains exactly how.


  • Hiring is a collaborative effort.
  • Think beyond the job board – use other sources!
  • No part of the funnel is more important than the other.

RELATED: When Did Recruiters Become Marketers?


By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.