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Category: Talent Acquisition
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Linkedin have offered premium accounts to the greater public for some time now, these have been popular with salespeople and others for years. Congratulations to all you job seekers out there, the time has cometh for to get your credit cards out.
Cashing in on job seekers
LinkedIn recently announced their new Job Seeker Premium Accounts, basically charging job seekers to use an enhanced version of LinkedIn. Have LinkedIn gone nasty and exploiting the people that need it most? Not really, they will still allow you to use it the basic version for free so no panic.
There is definitely an online trend to charge for services at the moment. LinkedIn are hopping on the same band wagon as The Ladders, CareerBuilder and other platforms aimed at job seekers. They have all noticed that there is no great shortage of cash out there, however definitely a shortage of jobs. This could very well be due to layoffs avec payoffs.
As long as the value you are getting from a paid account outweighs the cost, it could be worth considering paying a little to speed up your job search.
What are the benefits?
First off, you and your profile will be bumped up to the top of the pile when applying for a particular job. This is very much like a sponsored link on Google, your name will come up highlighted in the applicants list which is likely to get you some attention from the hiring manager (along with the other paying applicants of course).
You will also be able to send InMails straight to employers that aren’t in your network. This is particularly useful when you don’t have any contacts in common and it’s impossible to obtain emails for direct contact outside of LinkedIn.
On top of that, there’s the Profile Organizer feature which lets you track the contact you have with others, save favorites and even add your own notes to others profiles. A good old spreadsheet can probably do the same but this one is automated for you.
Finally, there are some webinars with Lindsey Pollak that act as video tutorials on how to use the new functions and how to search for jobs on Linkedin in general. Lindsey definitely knows her stuff so this could be useful.
What’s the damage?
Your brand new and shiny job seeker premium account comes in three versions; basic, job seeker and job seeker plus.
As you can tell from the image, they vary a bit on price, the only difference in service is the amount of ammunition you will have for each feature.
Basic: With this option you get five folders in your Profile Organizer and you get 100 profiles in your search results. You get 10 introductions to inside sources at companies.
Job Seeker: Here we get five InMails which you can use to contact any employer inside or outside your network. Your search results expand to 250 profiles, you get 10 folders for your Profile Organizer and you get 15 insider introductions.
Job Seeker Plus: The top of the line deal lets you send 10 InMails, 25 folders in your Profile Organizer and your search results of hiring mangers go up to 500 profiles.
Is it worth upgrading?
If you use LinkedIn daily and have hit a wall where you have run out of InMails, can’t seem to get yourself organized enough and think insider introductions will help you – go ahead and try it. As long as you get useful incremental results, stick with it until you get that new job. This is assuming that you have the money to spend, check your budget and ideally cut back on something else instead.
Personally I was never convinced of the ‘regular’ premium accounts, I can live through not having 500 people coming up in my search results (the more precise search, the better anyway). I don’t really see the need for InMails as I tend to get the proper emails of people, more often than not you can guess it.
I think it’s a shame there are no free trials for the job seeker premium account but I can understand why. Job seekers are not long-term customers for any business, as soon as they get a new job they no longer need the service. LinkedIn have decided to milk it from day one which is probably the right decision from a business perspective.
What do you think?
Do you use the premium account today and has it helped you at all? Are you going to try it out?
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Being on Linkedin with your full professional profile including previous employments, buzz and keywords means you are likely to be found by people looking your skills. When I say people, nine times out of ten it will be a recruiter. In order for them to contact you over Linkedin, they will have to either send an InMail or get introduced by a third person. InMails are limited/costly and introductions take time, therefore the recruiter may just try to connect with you direct.
Sometimes you get a full introduction email stating why the person wants to link up with you. Sometimes you don’t at all, and you can only guess what the purpose is. Whatever the case may be, the big question is what to do with the invitation.
Should you accept?
The answer to this depends completely on your situation. If you are actively looking for a new position and everyone knows this, absolutely yes. If you are secretly looking for a new position and nobody knows about it, especially not your boss, the answer will be no.
Does accepting mean I am looking for a job?
Well, some people could interpret it that way. I would say it depends on the culture where you work. Some companies cultures are very open about people being headhunted, others are very secretive about it. If others are linking up to recruiters and get no grief for it, you will probably get away with it as well.
Even if you are working for a business where being headhunted is a taboo, there can of course be several legitimate reasons to linking up with a recruiter. You might be involved in internal recruitment for your business. You might have changed jobs recently and it’s only natural to link up to the recruiter. If this isn’t the case however, you linking to a recruiter will raise a few eyebrows. You linking up to five recruiters in one week will send a few warning signals to your manager.
But who will know?
By adding the recruiter to your network, you are telling the world that you are now linked up as it will appear on both your and the recruiter’s home feeds. All your connections will be able to see it and they will draw their own conclusions.
Can they now see my connection?
Depending on your privacy settings, the recruiter will be able to see your first connections.
Some recruiters will be very gentle about this and ask you for permission to speak to contacts of yours. Others will just go for it and call everyone up in an instant. By selecting “not allowed”, you stop anyone from browsing your connections. Be aware that they will still come up in searches, there is no stopping that.
Trick o’ the trade
Accept invitations in bundles. Let’s say you have received four invitations, by accepting them all at the same time they will come up on your feed together. You would hope that your manager and other folks are too busy to check up every person you link up to and therefore you might just get away with linking up to a recruiter.
Another way of doing it is the old bad-news-on-Facebook method; do it when you assume nobody will be seeing it. This could be a Saturday or even a Sunday night; people will hopefully have better things to do than trawling Linkedin at these times in the week.
Bottom line
As with all things on Linkedin and social media, be aware of the consequences of your actions. You are sharing your activities with the world so if you link up to recruiters, be prepared to answer questions.
Do you accept recruiter invitations? If you are a recruiter, do you send unsolicited invitations? Share your thoughts in the comments!
[/url” class=”aligncenter”/>Haven’t I already said too much?
Yes that is true. Thanks for your time Mark.
A 25-year veteran of executive search, Mark Jaffe has a reputation for seeing beyond the package and posture of highly accomplished business leaders. He is uncompromisingly direct and focused on his task – finding the perfect match for his client. Mark is one of the most frequently quoted talent brokers of the new economy and was named by BusinessWeek as one of the World’s 100 Most Influential Headhunters.
Wyatt & Jaffe, recognized as one of the 50 Leading Retained Search Firms in North America (Executive Recruiter News) and short-listed by the International Association of Corporate and Professional Recruitment (IACPR) as one of the top ten, is known for engaging high-impact executive talent that the marketplace perceives as unattainable. Wyatt & Jaffe works with a select list of financial services, high technology and consumer companies worldwide. The firm was founded in 1988. More information about Wyatt & Jaffe can be found at: www.wyattjaffe.com
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