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Employer Branding Talent Acquisition Workplace

Do Candidates Need a Premium LinkedIn Account?

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Linkedin have offered premium accounts to the greater public for some time now, these have been popular with salespeople and others for years. Congratulations to all you job seekers out there, the time has cometh for to get your credit cards out.
 
Cashing in on job seekers
 
LinkedIn recently announced their new Job Seeker
Premium Accounts, basically charging job seekers to use an enhanced version of LinkedIn. Have LinkedIn gone nasty and exploiting the people that need it most? Not really, they will still allow you to use it the basic version for free so no panic.
 
There is definitely an online trend to charge for services at the moment. LinkedIn are hopping on the same band wagon as The Ladders, CareerBuilder and other platforms aimed at job seekers. They have all noticed that there is no great shortage of cash out there, however definitely a shortage of jobs. This could very well be due to layoffs avec payoffs.
 
As long as the value you are getting from a paid account outweighs the cost, it could be worth considering paying a little to speed up your job search.
 
What are the benefits?
 
First off, you and your profile will be bumped up to the top of the pile when applying for a particular job. This is very much like a sponsored link on Google, your name will come up highlighted in the applicants list which is likely to get you some attention from the hiring manager (along with the other paying applicants of course).
 
You will also be able to send InMails straight to employers that aren’t in your network. This is particularly useful when you don’t have any contacts in common and it’s impossible to obtain emails for direct contact outside of LinkedIn.
 
On top of that, there’s the Profile Organizer feature which lets you track the contact you have with others, save favorites and even add your own notes to others profiles. A good old spreadsheet can probably do the same but this one is automated for you.
 
Finally, there are some webinars with Lindsey Pollak that act as video tutorials on how to use the new functions and how to search for jobs on Linkedin in general. Lindsey definitely knows her stuff so this could be useful.
 
What’s the damage?
 
Your brand new and shiny job seeker premium account comes in three versions; basic, job seeker and job seeker plus.

 

 
As you can tell from the image, they vary a bit on price, the only difference in service is the amount of ammunition you will have for each feature.
 
Basic: With this option you get five folders in your Profile Organizer and you get 100 profiles in your search results. You get 10 introductions to inside sources at companies.
 
Job Seeker: Here we get five InMails which you can use to contact any employer inside or outside your network. Your search results expand to 250 profiles, you get 10 folders for your Profile Organizer and you get 15 insider introductions.
 
Job Seeker Plus: The top of the line deal lets you send 10 InMails, 25 folders in your Profile Organizer and your search results of hiring mangers go up to 500 profiles.
 
Is it worth upgrading?
 
If you use LinkedIn daily and have hit a wall where you have run out of InMails, can’t seem to get yourself organized enough and think insider introductions will help you – go ahead and try it. As long as you get useful incremental results, stick with it until you get that new job. This is assuming that you have the money to spend, check your budget and ideally cut back on something else instead.
 
Personally I was never convinced of the ‘regular’ premium accounts, I can live through not having 500 people coming up in my search results (the more precise search, the better anyway). I don’t really see the need for InMails as I tend to get the proper emails of people, more often than not you can guess it.
 
I think it’s a shame there are no free trials for the job seeker premium account but I can understand why. Job seekers are not long-term customers for any business, as soon as they get a new job they no longer need the service. LinkedIn have decided to milk it from day one which is probably the right decision from a business perspective.
 
What do you think?
 
Do you use the premium account today and has it helped you at all? Are you going to try it out?

Linkedin have offered premium accounts to the greater public for some time now. These have been popular with salespeople and recruiter for years. Congratulations to all the job seekers out there, it’s your turn to face the big question: Do I need to upgrade my LinkedIn account?

Is the free account good enough?

Tempting as it may be to upgrade, nobody is saying the regular LinkedIn account is bad. In fact, I believe LinkedIn have purposely made the free accounts good enough to keep building their member base as opposed to charging users. Other platforms like Viadeo and Xing are more inclined to charge their members money and haven’t grown as much.

measure your employer brand

Here’s what you get with the normal (free) LinkedIn account:

  • Build your professional identity on the web.
  • Build and maintain a large trusted professional network.
  • Find and reconnect with colleagues and classmates.
  • Request and provide recommendations.
  • Request up to 5 introductions at a time.
  • Search for and view profiles of other LinkedIn members.
  • Receive unlimited InMail messages.
  • View 100 results per search.
  • Save up to 3 searches and get weekly alerts on those searches.

Did you do three of the above points last week? How about last month? Most people wouldn’t use all these features and therefore there’s no reason to even think about upgrading. However if you do these actions regularly and hit ceilings such as running out of search results, then it might be time to consider a premium account.

What do you get with a premium account?

Here’s what you get with the premium job seeker account:

  • A full 90 day list of viewers and rich data insights like the keywords that led people to your profile.
  • See how you rank among your industry peers with the How You Rank “Professionals Like You” tool.
  • When you’re on the job hunt, get the inside scoop on how you stack up against other job applicants with Applicant Insights.
  • When someone searches for you on LinkedIn, you’ll be shown as a standard listing in results.
  • Your job applications will appear above those of non-premium members.
  • Banish writer’s block for good with Keyword Suggestions for the Summary section of your profile.
  • Use up to 8 additional filters to fine-tune and expedite your searches.
  • With InMail, you can contact anyone on LinkedIn – from the recruiter who just viewed your profile to that hiring manager.

Is it really worth it?

If you use LinkedIn daily and have hit a wall where you have run out options, go ahead and try it. As long as you get useful incremental results, stick with it until you get that new job. This is assuming that you have the money to spend, check your budget and ideally cut back on something else instead.

What is your experience of premium job seeker accounts? Please let us know!

By Jörgen Sundberg

CEO of Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.