Your online reputation and personal brand is made up of what people can find about you when they tap your name into a search. Not only is it integral to have social media profiles at places like LinkedIn, Twitter and Facebook. Your brand will also be reflected in any blog posts you have written, forum entries and comments online.
You don’t have to be squeaky clean – it’s as important to be interesting and relevant – but an awful lot of damage can be done in a very brief period of time by behaving in an inappropriate manner. Before you know what’s happened, your reputation is in tatters and the fallout is irrecoverable.
This infographic from digital marketing agency KBSD looks at how you can manage your personal e-reputation.
Key takeaways from this infographic:
• 48% of recruiters and HR professionals refer to personal websites when deciding whether to hire YOU • 63% of recruiters check social media sites to find out more about potential employees • 8% of companies have fired someone for abusing social media
After one Link Humans created by [url=http://www.juicetdp.com”>Recruitment Juice. This time it’s about how recruiters (or anyone in fact) can connect with new people on LinkedIn by using the group feature.
-Connect with people who are completely outside of your network by joinning the same groups they are in.
-Send direct messages or direct invitations to connect with those individals.
-Remember though, that the facility to contact users through groups is switch on by default. However, if an individual has had a lot of spam contact, he can switch this off at any given time.
Facebook is tipped to be THE place to recruit people in the next year or two. Social Recruiting has already started at some companies as we can see below. Take a look at this infographic to learn more about recruiting on Facebook. Do you have a social media recruiting success story? Is it as effective as traditional recruiting? Let us know in the comments.
In this infographic we learn that Facebook is of course the second most trafficked website in the world, only trailing Google. No less than 85% of internet users have Facebook accounts and this is why it’s high time to start building a Facebook talent community now.
Three quarters of internet users (74%) use Facebook daily, 57% of internet users have more than 100 friends on Facebook. And 58% of Facebook users have liked a brand on Facebook – the idea here is to get future employees to like your brand now.
The Top 5 Brands with career pages on Facebook are:
Starbucks – 27 million fans
Red Bull – 26 million fans
PlayStation – 19 million fans
McDonald’s – 14 million fans
Levi’s – 10 million fans
Job hunter Facebook stats:
84% of job seekers have a Facebook profile
48% of all job seekers have done at least one social job hunt activity last year
1 in 5 job seekers added professional information to their Facebook profile last year
16& of all job seekers received a job referral from a Facebook friend
Whether you like it or not, hirers are using social networks to screen job applicants. This video infographic from Reppler sheds some light on how recruiters are using social media today to screen prospective employees.
Reppler spoke to 300 hiring professionals to map out their behavior on social networking. The results were that more than 90% of employers and recruiters have visited a potential candidate’s profile on a social network as part of the screening process.
Are you using the internet to try and recruit staff? Or perhaps you are simply looking to research the competition? In today’s economy everyone is clamouring for recognition online be it through a Twitter account, using Facebook, LinkedIn, or through search databases. It is much easier for you as an employer to get the dirt…
I will assume that you have already crafted a personal brand statement and you may even have used it a few times. Before you spray every social media outpost with it, take a few minutes to go through this checklist to make sure it does you justice.
Here are seven hallmarks of an effective personal brand statement:
1. The length of one out-breath
You should be able to take a deep breath and then comfortably deliver your statement. If it’s any longer than this, you risk not making that impact you were looking for so chop it down.
2. The WOW-factor
Just like any performance, your personal brand statement should be received with a mixture of surprise and delight. If this isn’t the case, you are probably saying something very similar to your peers. Make it unique and you’ll evoke the WOW on people’s faces.
3. An eight-year-old understands it
Or a four-year-old if you are really tough on yourself. Your statement should never contain any technical terms or jargon, it should be in plain English and touching on the lowest common denominator. Test it on your children and see how you fare, can they tell you exactly what benefit and value you add?
4. Yours and only yours
Can you be sure that your statement is unique? Well and easy way to test that is by asking colleagues, peers and competitors what they use. Or you can go to an industry event and do some eavesdropping to see what NOT to say. If you find that your statement is similar to others, try harder to really make it stand out by examining exactly what you do uniquely and how to present this.
5. Delivered with confidence
The delivery is equally important to the content. You must be able to put on your best story telling voice and really mesmerize your new found acquaintant. Great delivery comes with practice so get in front of your mirror and get rehearsing today.
6. Leaves them wanting more
A classic trick in show business is to dazzle the audience and have them begging for more. By only giving out a teaser that is interesting enough, you are likely to be asked to elaborate and that’s when you go into selling mode.
7. Catchy, memorable and repeatable
To cover a lot of ground you are going to need others to spread your statement via word-of-mouth marketing. In order for them to do this, you have to stay punchy and memorable enough to get repeated over and over.
Remember that your personal brand statement will always be a work in progress and you should update it as your career or business changes over time. Revisiting the statement every now and then is great for introspection and give you great direction in your professional life.
Whenever I do LinkedIn trainings or talk to people about LinkedIn, I get a few recurring questions. One of these is by business developers who want to connect with new potential customers, partners and investors. Although I believe LinkedIn is a tool for actually connecting with people you know already, it can certainly be very useful for finding new contacts. This is especially true when you are doing business in a new industry or geography.
My advice is normally to connect via someone you both know, someone you are both connected with on LinkedIn. The quickest way to do this is to pick up the phone and as this common connection to make an introduction in person, on the phone, via email or LinkedIn.
But what do you do when there is no common connection and you have no idea how to introduce yourself to someone on LinkedIn? You probably have to find some common ground, such as having worked at the same place, gone to the same university or having an interest in collecting stamps from the South Pacific.
1. “It was nice meeting you at the ____ event. In ejoyed talking to you about ____. Let’s be sure to stay in touch.”
2. “I am a fellow member of the ____ LinkedIn group and I saw your comments about ____. Id love to stay in touch so we can talk more about it.”
3. “It’s been a long time since we talked, hope you are doing well. How are the kids? I see you are now working at ____ company, how is that going? Let’s be sure to stay in touch.”
4. “I was looking at your profile and I see you are a fellow alumni of ____ university. I also noticed we have some similar interests. Maybe we can chat sometime over drinks.”
5. “I was looking at your profile and I am very impressed with your accomplishments. Please accept my request to connect, I’d love to talk to you about how you accomplished ____.”
6. “I was checking out your blog and I really liked your post about ____. Please accept my request to stay connected”.
It’s fairly clear that the best way to do this is by either mentioning something in common or buttering someone up a bit. The more personal you can be, the greater chances you have of being accepted. Can you think of any other ideas to contact new people on LinkedIn? Please share them!
Personal branding keeps growing in importance, you can barely go online without reading about it. We are now at a stage where most professionals and business owners really need to dedicate time and effort to strengthen their own brands as a part of their daily routine.
With business being ever more competitive, your best way of staying ahead of the pack is to stand out and have a unique brand amongst peers. In the end, it’s all about what you are known for. Others should be able to say what your unique promise of value is once they see you or your name.
Here are 5 great reasons for creating and building your personal brand:
1. Grow your network (expand your business horizons)
Expanding your network is hugely important to business success, it opens up avenues you never thought of. When you have a strong brand you will notice that people want to know you and help out any way they can. Your personal brand works like a magnet and it attracts like minded people which can be very useful for your business or career, just like you can be useful to them. Networking is all about karma, help others and they will help you.
2. Attract opportunities (inbound marketing)
As a result of your expanded network and you having a strong presence online, not only will people help you but some will actually have relevant opportunities for you. This could be a customer referral, a joint venture, co-writing a book, a new job or an investment in your business. Your personal brand demonstrates success and that is what others will be looking to tap in to.
3. Establish credibility (be the expert)
Your personal brand is your unique promise of value and as long as you add this value to others on a consistent basis, you are gaining trust and credibility. This trust will be your best and cheapest promotional activity, as word travels fast when you do great work. Let your customers be your fans and become your brand ambassadors.
4. Increase your online clout (yes, it’s spelt that way)
As you build your personal brand, you will notice that you get a loyal following online. This following will put you in a position of influence, as others listen to what you have to say. You can turn your clout into business as long as you do it in an authentic and trustworthy manner.
5. Securing work (gigs, projects, assignments, jobs)
A magnetic brand will ensure that you keep busy. You and your services will always be in demand, as long as you live up to your personal brand. This is a good comfort in case your workplace is facing downsizing, or one of your biggest clients are in financial distress. There is little you can do about external factors but you can rest assured that your strong brand will help you attract other opportunities instead.
Your name is your greatest asset and will stay with you for the rest of your life. Transforming it into a personal brand that others will recognize and appreciate is your best strategy for long-term success in business. By standing out from the crowd and showing the world how unique you are, you will be equipped to tell your customers why they should choose you instead of the competition. Remember, the stronger your personal brand, the more likely you will be to have a great demand for your services and you will be in a position to charge a premium for it.
The Swedes are brilliant recruiters. Even when they are down under and use an advertising agency. In this case The Monkeys (agency) helped the Sydney, Australia IKEA store recruit new employees with an innovative method.
Career instructions were printed and placed inside the famous IKEA flat packs. Customers literally delivered the mailer to themselves. They could then also share it with friends and family. Not only did it talk directly to those who love the brand, it created a whole new media channel â the flat packs themselves.
The result was no less than 4285 applications filled with 280 of those hired, all the while the project incurred no cost of its own. Very clever idea and on top of the new hires, it certainly got IKEA and their agency lots of free exposure. A very good recruitment case study in other words. Perhaps something for Home Depot, B&Q, Homebase and Brico Depot to emulate?
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