Employment is something on which we all rely. It’s a mutually beneficial relationship between employer and employee.

Over the years, the dynamics of this relationship has evolved. The onset of the Internet, social media and technology, jobs become few and far between for some and plentiful for others.

Regardless of the field of work, everyone has a wandering eye. In Jobvite’s annual Social Recruiting Survey, they found that 61% of employees are open to or actively looking for a new job and more than 30% of employers expect new hires to stay two years or less.

Think about the repercussions of this data for a minute. If every employee transitioned in and out of your company every two years, what would happen?

Fast Company recently deemed these workers as “Generation Flux.” This means that companies need to rise above the competition in their respective industries as well as in the job market. An employment brand becomes more and more important; and driving these initiatives requires more strategic thinking.

RELATED: Does Facebook Have a Better Employer Brand than Google


About Jörgen Sundberg

CEO of Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.

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