If your marketing personas are merely based on conventional wisdom, your content will not reach its potential with the intended audience. Every good communicator follows the cardinal rule: know your audience. On the surface, creating audience personas for your employer or B2B brand seems like a great idea. Creating specific profiles of your audience so…
Category: Talent Acquisition
Struggling to attract the right talent? The Employer Brand Index can help you to understand strengths and weaknesses of your company as an employer.
The business rates bill for offices in the city (of London) will rise by £1.4bn, or 33% over the next five years. The British chancellor Phillip Hammond has since announced some relief for those hardest hit by rate rises, but many recruitment businesses will not be able to claim any compensation at all. So, what…
If you work for an international company, with offices around the world, you may have advised your candidate to consider not only changing jobs but moving to a completely new country – which could be on the other side of the world from where they are now. There are a lot of considerations they have…
Have you ever wondered why good specialists are sometimes rejected by one company as unprofessional, yet accepted by another as a gem? The “army” of any company hugely depends on its recruiter skills. Some of them have those qualities, others don’t, losing their best candidates without even listening to them. Being a recruiter is a…
In today’s world, with all the communication you could ever desire at your fingertips, the working environment is a fast changing landscape. Global companies can work in sync with offices on opposing sides of the world. Distance is no longer a barrier in productivity or a hindrance to communication. Unsurprisingly, over the last decade, we…