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Employer Branding Talent Acquisition

5 American Hiring Trends to Watch in 2017

The hiring outlook for 2017 is the best the U.S. has seen in a decade with 2 in 5 employers (40 percent) planning to hire full-time, permanent employees over the next 12 months, according to CareerBuilder’s annual job forecast. 3 in 10 expect to hire part-time, permanent staff, while half of all employers anticipate adding…

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Talent Acquisition

3 Tips to Hiring for a Specialist Role

With the UK in the depths of a skills shortage, it’s harder than ever to find qualified staff to fill the specialist roles in your business. In fact, the government’s most recent UK Employer Skills Survey revealed that a massive 22% of all vacancies in 2015 went unfilled because employers couldn’t find an adequately skilled worker…

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Talent Acquisition

Why “Personal Branding” is Here to Stay

The term personal brand is one that always makes me quiver. The concept has now been around quite a long time, and ultimately is not rocket science, but amazingly enough it is still a concept that many people are challenged by. Whether it is just the term itself that makes you quiver as it does…

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Talent Acquisition

10 CV Mistakes That Put Employers Off Your Candidates

If your candidate is applying for new opportunities, you need to see off their competition and show that they are the best person for the job. This starts with their CV. Their CV is generally the first opportunity they get to make a great impression and to sell their skills and experience. If it doesn’t…

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Talent Acquisition

Is Your Candidate Persona Based on Fact or Fiction?

If your marketing personas are merely based on conventional wisdom, your content will not reach its potential with the intended audience. Every good communicator follows the cardinal rule: know your audience. On the surface, creating audience personas for your employer or B2B brand seems like a great idea. Creating specific profiles of your audience so…