A recent issue of People Management magazine reported the story of an unnamed travel agency in Shandong province, China. Staff who failed to like or comment on social media posts from the company’s CEO had been fined under a policy which is intended to improve morale and encourage ‘mentoring’ among younger staff. The CEO, who defends…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
The online and offline worlds have blended in to each other, which is not always a great outcome for people seeking to maintain a clear separation between personal and professional lives! For generations past, it was simple. Do not mix your personal and professional lives. The combination of such could impact how you were perceived…
When building out their teams, fast growth companies should consider this fundamental question: what organisational blueprint best fits their business model? HR professionals have a challenging role – we know that. After all, they often have to develop process and strategy for the future, when the future is not as clear as they would like. …
Jeremy in accounts is extremely annoying to talk to and most probably hiding something – no one is that friendly. Ask him one question and commit to 20 minutes of sickly-sweet small talk. Send him an email and he replies within the minute, wishing you a good morning, afternoon or evening. He’s always got time for everyone.…
Employee advocacy is a hot topic; it’s the form of workforce marketing that really gives the power to the people. Think, ‘straight form the horse’s mouth’ as an underlying principle here. Instead of relying solely on official, corporate messages as the means to marketing the business, employee advocacy is all about embracing the individuality of current…
If you work in an office, you will obviously meet lots of different types of people during your day to day duties. Whether you work on a small team in a small office, or a team in a big office with other companies, there will always be 10 types of people which can be found in…
The clock change is imminent, we can’t remember summer and the lure of the duvet feels stronger than ever, leaving us with no choice but to search ‘mood boosters’ on Google! Mood is a tricky commodity. A low mood is influenced by so much; often fickle by nature it can come and go or creep…
How can one of the world’s largest banks execute an effective employee advocacy program? I’ve spoken to Camila Romuld of HSBC to find out! Be sure to subscribe to the Employer Branding Podcast and never miss an episode. What prompted HSBC to launch an employee advocacy program? I can say from two different perspectives. So from…
This article is written and sponsored by Breezy HR – an intuitive, flexible and affordable ATS that thinks everyone on your team should be a part of recruiting and hiring. Yup, even those pesky marketers. Breezy – A Breath of Fresh HR. Recruiters are such special snowflakes! So focused, so driven to build relationships over data…