Where do you start with recruitment marketing? Effective recruitment marketing should always begin with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates want and much more. For most of Katrina’s career, she has…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
It seems like there’s news of a cyber attack every day. From retailers to credit reporting bureaus and even identity theft monitoring companies, no company appears to be immune from cyber attacks’ devastating financial and brand impact. Is your company ready for a cyber attack? A data report by Verizon indicates that the most common…
Nothing in life is free – well most things aren’t. But delivering a comprehensive corporate wellness program does inevitably come at a cost – especially if companies want to ensure their employees health and mental wellbeing are looked after. So is it worth investing in implementing an employee wellness program? What will employers get out…
Employees are the core asset of any business, and for every $1 invested in employee wellness, a business saving of $2.50 is made from reduced sick leave and improved staff retention. While many employers are aware of the benefits of promoting health and wellbeing, often it’s done on an ad-hoc basis, which makes it hard…
Jennifer Newbill is the Director of Global Employment Brand at Dell and has a relentless focus on consistent candidate experience and engagement, including employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs, and overall candidate experience. In this…