Clients and candidates are posting reviews about their experiences of recruitment companies more readily than ever before. These range from * ratings on Google, Facebook and Yell to sharing experiences with their respective followers on LinkedIn and Twitter. Recently, a number of recruitment businesses have been ‘panned’ on LinkedIn – I expect some of the…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
When marketing takes the lead, employer brands can become a reflection of what the audience wants to hear, not what it actually is. I am a brand marketer. I believe in marketing. I have spent my career in marketing. I like having a job! That said, when it comes to developing an employer brand, marketing…
What do you do, as an in-house recruiter, when your favourite agencies have tried and failed to find suitable candidates for a key role? You might commission an executive search firm to run a headhunt, but that may not be feasible in a small or medium-sized enterprise (SME) where costs might be prohibitive. Also, some…
Anybody I talk to who is super smart, recognise how important the alignment between core business strategy and talent attraction is. However, as I discussed in September after I went to the LikeMinds conference – very rarely do businesses see it that way, or more crucially – rarely do TA specialists genuinely get called in for c-suite…
Companies love it when their employees claim it’s the best place to work. Real opinions from real people really do matter, especially in the world of recruitment. So how do you make sure your company is the most talked-about for the right reasons? Well this week I’ve been speaking to Phil Strazzulla, founder of NextWave…
Are you currently interviewing candidates for the first time? Maybe you’re worried about how to phrase a particular question without overstepping the mark or perhaps you simply want to make sure that your company’s interview questions aren’t too imposing? Whether you are interviewing for the first time or would like a point of reference –…
Poor millennial. When they’re not being blasted by Simon Sinek as participation-trophy whiners with an alcoholic-level addiction to WhatsApp, they’re being told by TIME that their failure to afford house prices means they are developmentally stunted. But as millennial superstar Taylor Swift wisely pointed out, haters gonna hate, hate, hate, hate. And millennials have good reason…
If talent management and employee engagement are on your radar, then you’ll be aware that employer branding and the candidate experience are crucial to effective recruitment. Poor recruitment is costly in terms of impact on the bottom line. The CIPD (Chartered Institute of Personnel and Development) estimates the cost of recruiting a senior manager at £6,000. Additional…
Nowadays it’s not unusual for many individuals to expect that there will be a need to undertake an expatriate assignment at one or more points in their careers. For many, this may be an organisation-driven opportunity but for others this may be a self-driven opportunity. Regardless of what the driver actually is, to undertake a global…