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Employer Branding

UK Lessons on Bridging the Gender Pay Gap

There have been countless studies, media reports and even employment tribunals challenging the pay difference between men and women doing the same jobs – and it’s a worldwide problem. The Nordic countries have the smallest global gender gap index, but African and Middle Eastern countries, trail a long way behind them. Rwanda is the one exception…

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Employer Branding Talent Acquisition

Top 4 Creative Trends for Recruitment Marketers in 2017

Last year we spoke to Shutterstock about the big creative trends predicted for 2016. I’ve had the opportunity to chat to Terrence Morash, Creative Director at Shutterstock, about what’s hot and what’s not for this year. And for you instant messaging fans among you, you’ll be pleased to know emojis will continue to have a strong…

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Employer Branding

7 Ways to Transform the Working Day of Your Employees

Are you worried by your office environment? Maybe you’re guilty of the dreaded zombie workforce syndrome? There’s no denying that there is a direct link between employee satisfaction in the workplace and productivity levels. By making some small changes to your office environment your employees will be more content and as a result you can expect…

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Employer Branding Talent Acquisition

How Recruiters Can Deal with Bad Reviews on Social Media

Clients and candidates are posting reviews about their experiences of recruitment companies more readily than ever before. These range from * ratings on Google, Facebook and Yell to sharing experiences with their respective followers on LinkedIn and Twitter. Recently, a number of recruitment businesses have been ‘panned’ on LinkedIn – I expect some of the…

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Employer Branding

Is Your Employer Brand Fake News?

When marketing takes the lead, employer brands can become a reflection of what the audience wants to hear, not what it actually is. I am a brand marketer. I believe in marketing. I have spent my career in marketing. I like having a job! That said, when it comes to developing an employer brand, marketing…

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Employer Branding Talent Acquisition

9 DIY Headhunting Tips for Small Businesses

What do you do, as an in-house recruiter, when your favourite agencies have tried and failed to find suitable candidates for a key role? You might commission an executive search firm to run a headhunt, but that may not be feasible in a small or medium-sized enterprise (SME) where costs might be prohibitive. Also, some…

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Employer Branding Talent Acquisition

Why Talent Attraction is the Most Important Function in Your Business

Anybody I talk to who is super smart, recognise how important the alignment between core business strategy and talent attraction is. However, as I discussed in September after I went to the LikeMinds conference – very rarely do businesses see it that way, or more crucially – rarely do TA specialists genuinely get called in for c-suite…

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Employer Branding

How Employee Authored Content Can Build Employer Brand

Companies love it when their employees claim it’s the best place to work. Real opinions from real people really do matter, especially in the world of recruitment. So how do you make sure your company is the most talked-about for the right reasons? Well this week I’ve been speaking to Phil Strazzulla, founder of NextWave…

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Employer Branding Talent Acquisition

7 Things Interviewers Must NOT Say During an Interview

Are you currently interviewing candidates for the first time? Maybe you’re worried about how to phrase a particular question without overstepping the mark or perhaps you simply want to make sure that your company’s interview questions aren’t too imposing? Whether you are interviewing for the first time or would like a point of reference –…