CMOs must adapt to a modern marketing environment that has changed dramatically through new technologies and channels. Part of this transformation includes acknowledging marketing expertise, competencies, and capabilities around the workforce. For CMOs, the new influencers are their own people in teams across their company. And that potentially is a huge group of influencers. Employee…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Wikipedia offers this definition: Workforce planning is a continual process used to align the needs and priorities of the organization with those of its workforce to ensure it can meet its legislative, regulatory, service and production requirements and organizational objectives. Does the organization have a clear picture of what the organization’s current and future workforce…
Where do you start with recruitment marketing? Effective recruitment marketing should always begin with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates want and much more. For most of Katrina’s career, she has…
It seems like there’s news of a cyber attack every day. From retailers to credit reporting bureaus and even identity theft monitoring companies, no company appears to be immune from cyber attacks’ devastating financial and brand impact. Is your company ready for a cyber attack? A data report by Verizon indicates that the most common…
Nothing in life is free – well most things aren’t. But delivering a comprehensive corporate wellness program does inevitably come at a cost – especially if companies want to ensure their employees health and mental wellbeing are looked after. So is it worth investing in implementing an employee wellness program? What will employers get out…
Employees are the core asset of any business, and for every $1 invested in employee wellness, a business saving of $2.50 is made from reduced sick leave and improved staff retention. While many employers are aware of the benefits of promoting health and wellbeing, often it’s done on an ad-hoc basis, which makes it hard…
Jennifer Newbill is the Director of Global Employment Brand at Dell and has a relentless focus on consistent candidate experience and engagement, including employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs, and overall candidate experience. In this…
Employer brand is a powerful tool in shaping corporate culture and helping employees to internalize corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. A number of academic studies have recognized the positive correlation between employer brand and employee engagement. For example, Heger conducted an empirical study in 2007…
Employee engagement is a concept often ignored by organizations. After hiring a candidate, companies do not plan any strategies or policies which can keep the employee enthusiastic about work. This is an essential aspect of employee retention and promotes stability among employees for a more extended stay in the company. Before knowing why employee engagement…