With the unemployment rate in the UK languishing at around the 4.1% mark – the lowest since 1975 – candidates continue to be in short supply. And yet, despite Brexit and other market influences, new jobs are being created and need to be filled. Exceptional candidate care will leave a lasting impression, enhance your brand’s…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
If everyone’s needs were the same then the world would be a very boring place. In fact, it’s very rare that any two people like exactly the same things all the time. The same can apply to employee wellness programs. While most companies will agreeing that implementing some sort of physical and mental wellbeing schemes…
CMOs must adapt to a modern marketing environment that has changed dramatically through new technologies and channels. Part of this transformation includes acknowledging marketing expertise, competencies, and capabilities around the workforce. For CMOs, the new influencers are their own people in teams across their company. And that potentially is a huge group of influencers. Employee…
Wikipedia offers this definition: Workforce planning is a continual process used to align the needs and priorities of the organization with those of its workforce to ensure it can meet its legislative, regulatory, service and production requirements and organizational objectives. Does the organization have a clear picture of what the organization’s current and future workforce…
Where do you start with recruitment marketing? Effective recruitment marketing should always begin with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates want and much more. For most of Katrina’s career, she has…
It seems like there’s news of a cyber attack every day. From retailers to credit reporting bureaus and even identity theft monitoring companies, no company appears to be immune from cyber attacks’ devastating financial and brand impact. Is your company ready for a cyber attack? A data report by Verizon indicates that the most common…
Nothing in life is free – well most things aren’t. But delivering a comprehensive corporate wellness program does inevitably come at a cost – especially if companies want to ensure their employees health and mental wellbeing are looked after. So is it worth investing in implementing an employee wellness program? What will employers get out…
Employees are the core asset of any business, and for every $1 invested in employee wellness, a business saving of $2.50 is made from reduced sick leave and improved staff retention. While many employers are aware of the benefits of promoting health and wellbeing, often it’s done on an ad-hoc basis, which makes it hard…
Jennifer Newbill is the Director of Global Employment Brand at Dell and has a relentless focus on consistent candidate experience and engagement, including employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs, and overall candidate experience. In this…