Activision Blizzard is a well-known name in the video game industry, with three distinct brands: King, Blizzard Entertainment, and Activision. Each brand has its own unique identity and EVP (employee value proposition), which helps the company attract and retain top talent. In this episode of our Employer Branding Podcast, we talk to Alex Horner, the…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
The Asia-Pacific (APAC) region, with its rapid digital transformation and vast internet user base, presents a dynamic and challenging environment for employer branding. Glynnis Quek, APAC Online Marketing Lead at Google, shares insights on navigating this diverse landscape and effectively attracting top talent. Understanding APAC’s Nuances APAC’s linguistic diversity, evident in over 2,000 languages and…
When it comes to company culture, Netflix is a force to be reckoned with. Its famous “Freedom & Responsibility Culture” presentation has made waves and introduced ideas that are now commonplace, like unlimited paid time off and a radical approach to employee empowerment. But what’s really behind Netflix’s unique approach to company culture? And how…
Developing an employer value proposition (EVP) is essential for any organization that wants to attract and retain top talent. The EVP is a statement that summarizes the unique value that a company offers to its employees. It is a promise to employees about what they can expect in terms of compensation, benefits, development opportunities, and…
HelloFresh is a global meal kit delivery company that operates in 18 countries. This gives them a unique challenge regarding talent acquisition: they need to find local talent with niche skills to support their complex distribution and logistics. This article explores how HelloFresh has solved this challenge by upskilling its talent engagement team. We’ll also…