Employer branding is a forming a central part of talent attraction in today’s brave new world. Attracting the very best candidates is only getting harder, so standing out from the crowd with a great employer brand is a great way to overtake competitors. The problem? Employer branding can be a little amorphous – it’s hard…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
In large companies, it’s common for separate departments to maintain a level of independence and distance from each other, as they get on with their own responsibilities. Everyone this is, apart from the IT department of course. No matter how senior your role or the nature of your job, pretty much everyone in an organisation…
Gamification is a concept that has existed in marketing for years, with tactics such as points rewards schemes and prize draws proving a massive success with customers. So how could this practice be adopted for the workplace? The idea is to make work more enjoyable and by integrating game elements into daily work functions it can help to…
With 400 million users and 4 million companies on LinkedIn, it comes in top among the social networks for professional use. Whether you’re looking to connect with business prospects, engage your customers or market your brand, LinkedIn’s expansive network of users and professional features make it the perfect social channel for business. In order to make…
Although most businesses now realize that social media can play a significant role in their marketing and employer branding, few recognize the value of their employees and the role that they can play in the business’s social media efforts. The average person has five social media accounts, so it is highly likely that employees are…