We all know recruiters use social media to screen candidates on a daily basis. But how are they doing this? The good folks down at Reppler recently conducted a survey of 300 professionals who are involved in the hiring process at their company to understand the use of social networks for screening job applicants. The…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
The downturn of the economy has created an increase in personal stress levels both at home and in the workplace. Employees are consistently being asked to do more with less and corporations large and small continue to turn to layoffs as a means to remain viable.
At the same time, the United States has continued to see an increase in workplace violence. According to the U.S. Bureau of Labor Statistics, an average of 564 work-related homicides occurred each year in the United States from 2004 to 2008. Now more than ever, employees want to feel safe and secure in the workplace — and free from fear of their coworkers.
Experts recommend using pre-employment screening as a workplace violence preventive measure, but many companies are still not committed. Companies cite delays in the hiring process — as well as the cost of screening — as the largest deterrents to pre-employment screening.
Pre-employment screening company, HireRight, estimates the typical cost of a comprehensive pre-screening packages ranging anywhere from $30 to $100. The length to complete the screen and provide the results to the employer can take as little as a day to up to week (or more).
Although the costs and delays may seem steep, the issues that arise from failure to pre-screen can be fatal. Here are four additional reasons pre-employment screening is a must:
1. Reduced potential for employee theft
Candidates with criminal backgrounds are less likely to apply to organizations with rigorous pre-employment screening processes. Those who do apply with criminal backgrounds will be discovered up front by the employer, providing the opportunity to re-evaluate if the candidate’s fit with the job and the company.
2. Discourage fraud
While only a small percentage of worker’s compensation claims are fraudulent, a much larger percentage (nearly 25 percent) are exaggerated. Worker’s Compensation records are public, thereby creating opportunities for potential to filter out potential fraudulent employees. Additionally, screening candidates allows an employer to ensure the validity of the information provided on the resume.
3. Reduce liability for negligent hiring
Organizations that fail to conduct comprehensive pre-employment screening, thereby failing to protect their employees, can be subject to costly lawsuits. In 2007, a truck driver for a hazardous waste company in Texas caused an accident leading to a man’s death. A jury awarded the man’s estate more than 20 million dollars because the company failed to adequately check the employee’s driving record.
4. To comply with applicable state laws
Many states have laws requiring employers in certain industries to complete pre-employment checks. Examples of industries may include: childcare facilities, healthcare organizations, transportation, and gaming.
What incidents can you think of where conducting a pre-employment screen may have prevented a case of fraud, violence, or theft?
For the jobseeker perspective, check out 7 Reasons Employers Will Hire You!
Robert Petti is the Founder and CEO of Resoomay, a cloud-based pre-screening tool that improves the job search process for recruiters and applicants. Connect with him and Resoomay on Twitter.
“I can’t believe I just said that…”
I’d be interested to see statistics on what percentage of job interviewees have suffered such a thought. And I wonder how often the interviewer even noticed or was bothered by the interviewer’s supposed gaff.
Twenty-two years ago, a young Tim Schafer made a big gaff…and the interviewer certainly noticed. But after some creative thinking, he landed the job. Today, he’s a computer game industry icon.
Check out these excerpts from his fantastic blog (where you can even see copies of his rejection letters for even more inspiration!):
“My job hunt was getting kind of depressing. I was building up a pile of rejection letters, most of them from jobs I didn’t even want.”
But then, one bright summer day, I walked into the campus career center and saw this:
That’s the original posting for the “Assistant Designer / Programmer” position at Lucasfilm, Games Division.
I called David Fox right away and scribbled all the notes you see while I was talking to him. I told him how much I wanted to work at Lucasfilm, not because of Star Wars, but because I loved, “Ball Blaster.”
“Ball Blaster, eh?” he said.
“Yeah! I love Ball Blaster!” I said. It was true. I had broken a joystick playing that game on my Atari 800.
“Well, the name of the game is Ball Blazer.” Mr. Fox said, curtly. “It was only called Ball Blaster in the pirated version.”
Gulp.
Totally busted. It was true—I had played the pirated version. There, I said it…
The rest of the phone call didn’t go much better. But at the end of it, David told me to send in my resume, along with a cover letter describing my ideal job. Since I figured I had blown the interview, I had nothing to lose. So I did my cover letter in the form of a semi-graphic adventure.
It worked.
What we can learn from Tim’s application:
1. Know how to sell your strengths
Tim could easily have penned a typical cover letter, but his creativity wouldn’t nearly have been apparent. Granted, the traditional cover email/CV combination is more appropriate for the vast majority of positions. But candidates must still use these mediums to demonstrate their skills and capabilities. That’s why we’ve given candidates the option to attach multi-media work samples to their Innovate CV. After all, sometimes a candidate needs to go beyond ‘telling’ and start ‘showing’ in order to stand out.
2. Exclusive applications
I’d be willing to bet that Lucas Films were more taken aback by Tim’s sincerity than by his creativity. After all, this wasn’t merely a creative application that Lucas Arts had received…along with a hundred other companies. Tim’s application was designed and created exclusively for them! Imagine that.
Hiring staff can tell immediately tell when they’re receiving a generic CV (as good as it may be) versus a customised CV. The tailored approach takes into account the industry, organisation, and position. When candidates respectively make the effort to personalise an application, they present themselves as a far more professional and thoughtful. Innovate CV’s management system allows you to easily oversee your various CVs.
3. Play with the rules
Lucas Film’s asked Tim to submit ‘a cover letter describing [his] ideal job.’ Tim understood that they likely wanted to ascertain his writing skills and creativity. So with that in mind, he took a risk, and took a different route.
Hiring managers want the best, and unless the organisation is stuck in her procedure, they don’t mind if candidates break the rules to stand out. Read between the lines to determine where you have space to try something different. But of course, know your limits. Common sense applies.
4. Be proactive, even if when it hurts
Tim’s job hunt wasn’t going well, yet he persisted. His proactive visit to a campus career centre led him to his dream opportunity.
Job hunting is emotionally exhausting. When the lousy jobs even seem out of reach, it’s easy to give up on one’s dreams. There’s a world of gamers out there who are forever grateful that Tim didn’t do just that, no matter how tempting the option may have been.
5. Interviews aren’t everything
Despite a lousy interview, Tim’s fantastic follow-up won him the position. One strike doesn’t mean you’re out.
Candidates who struggle in an interview can confidently bounce back. Take stock of what went wrong and remedy the issues with a thoughtfully worded follow-up email or letter.
Well done, Tim. Thanks for sharing your story.
What else can we learn from Tim? What have been your nightmare interview moments?
Related: The 7 Qualities Employees are Looking for in Candidates.
Are you frustrated with your job or has your workplace become unbearable because of your overly-demanding, demeaning, controlling, intrusive, ineffective, criticizing and ultimately bad boss?
Bad bosses or managers are those that create a divide within the team, intimidate, bully, mistrust or disrespect employees and are the main culprit for job dissatisfaction and low morale.
These behaviours are defeating and demoralizing, eroding employee self-esteem, physical and psychological wellbeing, and lead us to question and doubt our self-worth, personal and professional skills and aptitudes.
However, although bad bosses can loosely fit into two categories: those who know they are bad and continue the behaviour intentionally and those who are oblivious to just how bad they are – it is not always easy to bring up into discussion how our boss’s behaviour or leadership style is affecting us, inside and outside the workplace.
But what are some leadership styles and how do employees respond to these?
The laissez-faire leadership
This is one that embraces a hands-off approach. Bosses and managers that adopt this way of working tend to fail to provide employees with any direction and underemphasise the importance of performance and progress feedback. These bosses and managers often fail to empower their employees and expect them to thrive or succeed with minimal management support or involvement.
Sales and marketing are a vital part in any business. Because of this, opportunities in sales and marketing will never run dry. These jobs would always be available no matter how bad the economy gets. But getting into this career is not always easy. For highly specialized technical sales positions, certain qualifications are required for you to get the job. So, if you want to apply for a these kinds of opportunities, revise your resume a bit to help you get the job.
These are the things your resume should focus on:
Business Development Skills
Employers are not only on the lookout for people who can sell. Expanding the business is just as important. Detail in your resume and cover letter what skills you have in networking, lead generation, sourcing and probing/pre-qualifying, as well as any experiences you have had organizing events in your previous jobs.
Numbers
It’s all about the numbers! Employers and recruiters scanning your resume will be keeping an eye out for any figures included in your resume. Highlight increases in sales, relevant industry rankings you have attained, number of years or months it took you to bring a certain amount of profit, percentage of increase in customers or product sales, costs you have reduced (if not eliminated), and other pertinent contributions.
Accounts Managed
Name the products or services you have promoted and sold (especially the complex ones). No matter how big or small the brand is, they count. Big brands are often accompanied by demanding decision makers, so highlight the abilities you used to win them over and deliver on your promise. Previous experience though not lengthy is still experience and is definitive proof that you can do the job.
Advertising Skills
If you have good advertising skills, then that’s considered a bonus to your already stellar resume! Copywriting talents and a knack for creating promotional materials tell employers that you can effectively execute their marketing strategies and reach the target audience for the products or services assigned to you.
Training
Some say that selling is an art. Because of this, a certain degree of education and training can be helpful to get into a job in sales and marketing. If you have taken courses for enhancing abilities in negotiation and closing, probing, presentation, account management, strategic marketing, print and other media advertising, then by all means include them in your resume. This tells employers and recruiters you have the tools to help you perform on the job and contribute to the bottom line.
A proven track record is often the requirement for a job in sales and marketing. However, the ability to manage multiple accounts, to communicate and interact with people are also of great value. So get to work and make sure that resume and cover letter sells the best things about you!
Related: Resume v. One-page Proposal: A side by side comparison
Today I had a chat with David Cherry, who is a senior international in-house recruiter for McAfee, and an old colleague of mine based in London. He shared very insightful tips for job seekers and his thoughts on the changing career industry, all kept very secret until now!
What do you do at McAfee David?
Currently I’m a Senior Recruitment Business Partner working in the internal Talent Acquisition Team for McAfee, my day is taken up recruiting (across various functions) throughout Southern and Central Europe and our Emerging Markets region. I am also heavily involved in social media using tools like Facebook and Twitter.
Tell us about your background
My first job was actually as a QA Engineer for a small software company – I’ve always been interested in technology and being 19 years old, building servers and programming modems was (at the time) the best thing ever! Unfortunately I was made redundant after 9 months, so I did what every does and uploaded my CV on to Monster’s database – this was how I ended up in recruitment and have been working in the industry now for over 10 years, always with a focus on technology,
To begin with I joined a small recruitment company in London and began focusing on networking and telecoms recruitment in the UK. Through the relationships I had built I had the opportunity to work for one of my clients (Ochre House) who provide outsourced recruitment and HR solutions, and one of their clients was McAfee, after 3.5 yrs working on site at McAfee I was given the opportunity to move in-house in to a permanent position.
What is the job market like in your region (EMEA)?
You can get so many different answers to this question depending on who you speak to. Personally I think the job market is increasing and gaining strength every day. At the same time businesses are being more cautious and only recruiting positions which are deemed as critical hires. There are a lot of jobs out there but unfortunately due to the downtown there are even more people looking for those jobs which increases the competition.
What’s it like recruiting across so many countries?
It’s the most interesting part of my job, I have recruited in at least 30 different countries in my career and whilst it does mean I am incredibly busy every day I really enjoy working with different people, making new contacts and learning about new countries and cultures.
What are McAfee typically looking for in a candidate?
There’s no silver bullet to this question and every manager and every client I have recruited for will look for something different but being passionate and motivated is a great starting point.
What are you 3 best tips for job seekers?
- Be honest
- Spell check your CV/resume
- Be prepared for an interview / have your own questions
How important are CVs and cover letters nowadays?
CVs are crucial; this is the document that gets you in the door, the document that holds the key to speaking to someone or securing that interview!
Covering letters; myself I’m not as interested in these and would tend to go straight to the CV but I do like to see a covering email explaining why someone is applying, their current situation etc… Just not something that’s 5 pages long! The more effort a candidate puts in to their application the more effort you will find a company will put into their response.
Any horror stories?
Several I can think of, but none I can repeat!
I did interview someone a few weeks for a customer facing position; I asked a fairly straight forward question ‘What are your main strengths as a communicator?’ to which I got the reply ‘I’m not very good at communicating’ – Moral of the story think about your answers before speaking.
Success stories?
I’ve seen many in my current position, the best are when you’re involved in hiring someone at the beginning of their career and then over the next few years you’re able to interview them again and, in some case again. Before you know it they become a manager and you start working with them to help build their own team.
What are the social media trends in the career industry?
Social media is gaining momentum all the time and there are a lot of different options for an employer to take advantage of. When thinking about a social media strategy you should start thinking about the finish line and what you want to achieve – you will then be able to choose the right media and platforms to suit your objectives.
Are recruiters, as brokers, threatened by LinkedIn?
I would say no, there will always be the need for someone to facilitate, technology and automation can be fantastic and can assist with the speed of a hire but there is a danger to removing the human element and this could just damage your brand as an employer.
What is your favourite social media tool?
Has to be Twitter – it’s one of the most responsive on the market today. You can get your message instantly to wider audience, it has the ability to snowball very quickly. You do, of course have to be careful what you tweet about – what goes on the internet, stays on the internet! You can, of course, follow me on Twitter.
What does David have in the pipeline?
I’m going to be at the Undercover Recruiter Meetup in London on the 15th September, I will be talking about CV writing, interview tips, job hunting, what are the good and bad things you can do to enhance your chance of success.
What’s the one thing people can do to help you?
Candidates can help themselves by keeping their profile up to date on LinkedIn or any other online media they are using for job hunting. If it’s not there is a huge risk that a recruiter would just overlook the profile and move on to the next.
Also in my current role as an internal recruiter I would suggest to approach companies directly there is a big push, particularly with the larger organisation to reduce recruiting costs, which means reducing reliance on external recruitment companies.
Final words of wisdom?
What did you want to do when you were growing up? Are you doing it? If not, why?
David Cherry has over 10 years experience in recruitment focused on head hunting and executive search and works across both sales & technical positions in Europe. As part of the internal Talent Acquisition Team at McAfee, David started in a technical recruiting role responsible for engineering and technical support in the UK and Israel.
David is currently responsible for supporting the management team in Southern Europe, Central Europe and our Emerging Markets across all levels and functions, with the main focus on sales and sales related positions.
Connect with David on LinkedIn and be sure to follow him on Twitter [url=https://twitter.com/davidcherry4″>@DavidCherry4
I had a client see me last week because she was concerned she would go off on a tangent in her job interview. She said she talked so much she was afraid she would lose the interviewer or shoot herself in the foot with something she said. She’d done it before and blown her chances.…
If your 401K has dwindled to a 201K and your real estate has gone soft, it’s possible that the most important thing you own right now is your resume. But if the flow of e-mails into my office is any indication, the number of people with bad resumes has reached epidemic proportions. Worse, they don’t understand why I’m…
How important is Twitter to you? Chances are you have more followers on Twitter than any other social media network, mainly because it’s less personal and acceptable to follow complete strangers. I would venture to say Twitter is as important to you as your LinkedIn and Facebook accounts. Some tech recruiters even say they won’t…