Your corporate and employer brands can be hugely helpful when recruiting. Why is it that some companies seem to attract people to a cause as opposed to simply a job? What can ‘normal’ companies do to emulate the success of Patagonia, Zappos and Apple? I asked this and other strategic brand questions to Jeremy Waite, author…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Graduation is upon many, as this years final year students sit their final exams and prepare to enter the real world. So, where will this years’ graduates work and what kind of areas of study are in demand from big companies? When will they start their new jobs and how are companies finding fresh talent…
Between the candidate experience and all of the employer branding information out there, the recruitment brand is often lost. It’s so much more than how candidates feel during the recruitment process or the logo attached to an organisation. All these elements are important and intertwined, but the ‘how to’ part of building a great recruitment brand is often…
We’re all guilty of a bit of procrastination at work at some point or another, and although different people are distracted by different things, whatever it is, it’s keeping us from doing our all important work and at the end of the day that is what we’re being paid for! A survey conducted by Stop Procrastinating revealed that…
Each year, Fortune and Great Place to Work publish a list of 100 Best Companies to Work For. For the past six years, Google has topped the list. Its company culture is legendary, and by most accounts, it truly is a great place to work. In addition to free, healthy meals; free transportation; colorful bikes…
There’s nothing like reading a motivational quote to get you inspired and ready for a new week. No matter who you are or what you do, to truly succeed you have to think positive and motivational thoughts. I’ve put together my list of favorite motivational quotes (some may be a little unconventional) that I always go…
How can you use social media to your advantage when you’re a seemingly dull B2B company? You’ll struggle to get people following a recruitment or staffing agency because of its aspirational brand. Let’s face it, when marketing a recruitment company we have a bigger challenge than a consumer brand. But there are some companies doing…
Every office has a wide range of personalities working in it. Which category do you fall into? 1) Brown-noser: Every office has one of these. These shameless sycophants suck up to management in the hope of promotion. Have you ever commented on your boss’ appearance or do you stick your head round their office door each afternoon and…
When you hire a new employee, you’re not just agreeing to pay them a salary. There’s recruiting costs, training, benefit packages, equipment, and more than have to be factored into the equation. Recruiting: Recruiting is one of the more obvious costs that gets overlooked because it’s not an ongoing cost. You only incur it when you’re looking…