This week LinkedIn held their annual Talent Connect London conference, featuring speakers from some of the most reputable global organisations and attracting attendees from around the world. During the event, LinkedIn made a series of announcements related to the current state of recruitment in 2015 and which employers are leading the way in terms of…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
During LinkedIn’s much anticipated Talent Connect event in London this week, they revealed a list of the most in demand employers in the UK. So who’s leading the way in talent attraction this year? Unsurprisingly the Tech giants Google and Apple led the way, with Google holding onto the top spot for a fourth year in…
Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ability to persuade via written correspondence. They are the main variables that comprise influential email formulation. Whether you are…
We all grew up reading fairy tales, hearing bedtime stories and even watching movies from the Grimm Brothers. We learned about cautionary tales, great adventures, true love, friendship…and even some business lessons. Think back to stories like “The Shoemaker and the Elves,” “Rapunzel” and even “Cinderella.” There were clear examples of poor leadership, lack of…
The tech industry has always been a male dominated field and though there are more women in today’s workforce, less are choosing to join the sector now than 20 years ago. Not only this, but there remains a significant pay gap between men and women and many women report everyday sexism in the workplace, which is off putting…
One thing that great mentors will tell you, is that no matter how successful you are, developing and learning should never stop. Even if you’re managing your own team or have founded your own company, there will always be ways for you to improve your methods. Not only does this improve and inform your work, it…
Could your business benefit from introducing an employee advocacy program? We’ve had a chat with Mikael Lauharanta, the co-founder of Smarp, to find out all about how to create a successful employee advocacy program. Listen/read below and be sure to subscribe to the Employer Branding Podcast. Why companies need employee advocacy There’s obviously internal and external goals for…
People are attracted to a company for a variety of reasons and there are many different things that people look for in their ideal workplace. Whereas some may be drawn to an organisation who have a great reputation, as a long standing and successful business; others may look for a company who share and support their…
Employer branding experts, Universum have recently released the findings of a survey they conducted investigating the attitudes that young people (born between 1996 and 2000) have towards their future careers, fears about work and thoughts about higher education. Gen Z are the most digital savvy generation yet and are the first to have grown up…