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Employer Branding

Why Community Management is Essential for Recruitment Marketing

It’s essential for recruitment companies to have a voice and to really engage their followers. We spoke to Christie Fidura to discuss why brands need community management, some common mistakes made by businesses, and much more! Listen to the interview below, read the summary, and subscribe to the Employer Branding Podcast. Why businesses need community managers: Well,…

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Employer Branding

Why Buffer’s Company Culture is a Cut Above the Rest

Carrying on with our company culture series, this week, we take a look at  Buffer’s approach to its company culture and HR. What makes them special and how are they attracting all the best talent? We’ve previously taken a look at Adobe and Netflix, and now it’s time to take a closer look at what it’s…

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Employer Branding Timebound

Edinburgh: a City of Culture or Financial Hub?

With so many cultural attractions around the city, you’d be forgiven for thinking that Edinburgh’s main industry was tourism. But it is also the second largest centre for financial services after London, and can now boast the world’s first Green Investment Bank. Established in 2012, the bank was the result of a government-funded initiative aimed…

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Employer Branding

Top 10 Most Misunderstood Jobs in the UK

The workplace has changed a lot in one generation, and new research released by LinkedIn, the world’s largest online professional network, reveals 1 in 3 parents don’t have a clue what their children do for a living. The research reveals a user interface designer, data scientist and social media manager are the professions parents are…

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Employer Branding

How Effective Are Meetings Really?

Do meetings seem like a waste of time to you? There’s nothing worse than having your already jam packed day interrupted by a meeting that you deem unnecessary and at the end of the day is much really achieved in them? Research suggests that staff become quickly bored in meetings, meaning that they lose focus…

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Employer Branding

8 Ways That You’re Accidentally De-motivating Your Team

Keeping your team happy and motivated is extremely important for any employer. Motivation not only improves productivity and performance levels, but it also means employees will feel happier in the workplace – which will improve retention and performance of the team. So you’ve tried to put some effort into motivating your employees, but it’s not…

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Employer Branding

How Adobe Instils a Creative Company Culture

As one of the leading software developers of the world, Adobe has been praised for the strong company culture they have grown over the years. From its humble beginnings in 1982, Adobe has grown into a multinational company, with over 13,500 employees. So what’s so special about Adobe’s culture? Let’s find out… “Work hard, play hard” Adobe…

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Employer Branding

What Are the Benefits of a Shorter Work Day?

Working for less time for the same pay sounds like a dream, right? Well for a lot of Swedish professionals this has become a reality, as employers across Sweden have recently elected to introduce shorter working hours, replacing the standard 9-5 routine with a six hour working day. They’ve come to this decision in a bid to improve employee…

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Employer Branding

How to Clarify Your Company’s Vision

Whilst looking for the dictionary definition of ‘motivation’, I came across this simple yet interesting definition of the word. The definition of ‘motivated’, is to provide someone a reason for doing something. After considering this for a while I realised that this is what motivation comes down to, that to have a truly motivated workforce, you need…