Unless you’ve been hiding under a rock lately, you’ve heard the term “content marketing” and “content strategy” thrown around a lot lately. Yet, it can be a little ambiguous as to what it actually means…and why you should care. What, exactly, are we talking about here? First, let’s understand that this whole content idea began…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
So you’ve spent hours sourcing, interviewing and negotiating in order to find the perfect employee for your organisation; you probably think that the hard part is over, right? Not quite. The first week or two in the job is an incredibly important time for your new employee, so it is essential that you ensure they get off on a good note…
Winning over the top talent is becoming tougher and tougher for employers, as they face fierce competition from rivals offering fancy benefits and packages; not to mention that workers are becoming more choosey about the kind of culture they want to work in and the reputation of the company. So it’s time to think more like…
It’s a depressing fact that a large portion of your salary will go towards basic living costs, predominantly the cost of your accommodation. And though there are far more glamorous things that I’m sure we would all rather spend our money on, putting a roof over our head comes in as the top priority, so it’s important…
If you think that a monthly pay cheque is all that it takes to keep your employees engaged at work, then I’m afraid you need a bit of a reality check. It takes an awful lot more than money to motivate staff and if your workforce are becoming disengaged, it’s time to assess the reasons…
Castle Medical is the fastest growing healthcare company in the United States, according to the 2015 Inc. 5000 U.S. fastest growing companies list. They ranked #4 over all and #1 in healthcare. So I interviewed their Director of Human Potential, Jonathan Hayes, to see exactly how they hire for that kind of fast growth—over 25,000 percent growth…
While the majority of employees count down the days until their next payday, this isn’t quite the case for HR professionals unfortunately. For them the very thought of payday approaching brings about quite different emotions and what can be a very lengthy and frustrating process fills them with dread. In fact, 25% of payroll leaders spend…
When hiring, a lot of focus is often placed on the technical skills and qualifications required for the job; however, if the candidate lacks soft skills they may not be the star employee that the employer is hoping for! “Soft skills” refer to the qualities that an individual possesses, that enable them to work well with…
The way we work is changing, we negotiate a globalised, tech-driven working environment that is characterised by 24/7 connectivity and must learn to thrive in the gig economy and navigate the internet of things. The job for life and the 9 to 5 have disappeared. The labour market is unstable and competition for roles is…