A strong workplace culture increases business performance by engaging everyone in a united goal, values, and vision. It is also essential for helping to attract and retain talent; a key element to achieving business growth. The culture of your workplace has a significant impact on your employer brand and influences the perception of working for…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others not so much. What can you do to embrace this transparency and how can you use these reviews as constructive feedback? To get the inside scoop, I’ve had a chat with Diarmuid Russell, Head of International at Glassdoor, the international…
Having a successful employer brand is something that many businesses are struggling with. How do you attract the best talent? How do you tell your brand’s story? How do you increase applications? If you’ve ever been stuck pondering these questions, join the majority of large businesses, struggling with the same issues. However, some brands have got this employer brand…
This post is sponsored by Biscuit Recruitment, a boutique recruitment agency in London specialising in placing PA, EA and office support staff. The saying goes that people leave managers, not jobs. When you have a bad manager it can make every second at work a nightmare. Whether your manager is ineffectual, unfriendly or just plain incompetent, we have…
The importance of employer branding has grown exponentially as the war for talent rages on, and candidates increasingly make “culture” a deciding factor in their employment decision. Is your company winning or losing the employment brand battle? If you see any of the following items going on at your company, you may be further behind…
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6 Office Makeover Tips
The design and feel of your work space may take a back seat when it comes to your priorities in the office, but it is actually much more important than you may think. As soon as a potential client, customer or new employee walks into the office, judgements are being made about your business. From a new…
Employee advocacy is exactly as it sounds: it’s all about getting employees to be advocates for their own employers on social media. It runs on the ‘straight from the horse’s mouth’ principle, whereby employees share favourable content that paints their organisation in a really positive way. The point? To market a company by engaging its people in…
You get it. Employer Branding is not just an option anymore. It is a must-have. Just as one should have a Facebook account, otherwise risk the weird stares and comments. You try. You really do. You look at what Apple is doing, what Spotify has on its career page… and before you go to one more,…
I’ve noticed a disturbing trend among Human Resources professionals recently. They are leaving tech companies due to professional dissatisfaction. The trend signals that these companies don’t have an active, engaging role for human resources beyond administrative tasks. A gap is emerging between the next generation of human resources defined as ‘human capital developers’ and the human resources born out…