Having a successful employer brand is something that many businesses are struggling with. How do you attract the best talent? How do you tell your brand’s story? How do you increase applications? If you’ve ever been stuck pondering these questions, join the majority of large businesses, struggling with the same issues. However, some brands have got this employer brand…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
This post is sponsored by Biscuit Recruitment, a boutique recruitment agency in London specialising in placing PA, EA and office support staff. The saying goes that people leave managers, not jobs. When you have a bad manager it can make every second at work a nightmare. Whether your manager is ineffectual, unfriendly or just plain incompetent, we have…
The importance of employer branding has grown exponentially as the war for talent rages on, and candidates increasingly make “culture” a deciding factor in their employment decision. Is your company winning or losing the employment brand battle? If you see any of the following items going on at your company, you may be further behind…
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6 Office Makeover Tips
The design and feel of your work space may take a back seat when it comes to your priorities in the office, but it is actually much more important than you may think. As soon as a potential client, customer or new employee walks into the office, judgements are being made about your business. From a new…
Employee advocacy is exactly as it sounds: it’s all about getting employees to be advocates for their own employers on social media. It runs on the ‘straight from the horse’s mouth’ principle, whereby employees share favourable content that paints their organisation in a really positive way. The point? To market a company by engaging its people in…
You get it. Employer Branding is not just an option anymore. It is a must-have. Just as one should have a Facebook account, otherwise risk the weird stares and comments. You try. You really do. You look at what Apple is doing, what Spotify has on its career page… and before you go to one more,…
I’ve noticed a disturbing trend among Human Resources professionals recently. They are leaving tech companies due to professional dissatisfaction. The trend signals that these companies don’t have an active, engaging role for human resources beyond administrative tasks. A gap is emerging between the next generation of human resources defined as ‘human capital developers’ and the human resources born out…
Social media is ingrained into modern, every day life. It’s a virtual network mirroring very real populations, so it’s important for businesses to be visible on there too. Even companies which operate in highly-regulated environments, like the insurance industry, can use social to their advantage. Conservative organisations needn’t label it a ‘no no’ – they just have to work around red tape…
The furore over the tax affairs of the Prime Minister got me thinking about executive pay. The CIPD published some research at the end of last year about what employees really think about their CEO’s pay. CEO pay is now 183 times higher than the average salary, compared with 47 times in 1998. Around 7 in 10…