One of the more recent obsessions in the HR world is “content strategy,” but few in the space know how to execute it. As usual, the consumer space is ahead of HR in this area, so that’s where we can look for the best resources.
Here is a list of the top 12 Twitter profiles I follow for content strategy, advice and tips:
One of the most famous influencers in content marketing and social media, Jeff has won a ton of awards and recognition in his time as a blogger and author. One of the very best around.
How to Optimize Your Social Media Posts for Search Engines https://t.co/XlFxygJdq5 #socialmedia #SEO pic.twitter.com/B11y7kxn2G
— Jeff Bullas (@jeffbullas) February 16, 2016
Content Marketing Institute:
I consider this to be the foremost content organization out there. Unbiased and extremely helpful, they provide case studies, how-to’s, conferences, trainings and more. Follow their Twitter feed, bookmark their website and pay attention to what they do. Seriously.
7 stolen content marketing ideas you can use today. https://t.co/gRbnWwJiQA pic.twitter.com/5vryAPJpyj
— Content Marketing Institute (@CMIContent) February 16, 2016
The founder of the Content Marketing Institute (above bullet). Joe is a publisher, speaker and quite a fan of the color orange. [Don’t miss our interview with Joe about creating great content marketing.]
Marketers: Create the min amount of #content with the max amount of behavior change in your customers. https://t.co/QDHEaGI9sE
— Joe Pulizzi (@JoePulizzi) February 3, 2016
I’ve learned a lot from Ragan Comms over the years, regardless of my industry or area of focus. A truly fantastic resource for social media, content, PR and overall communications. One of my favs.
Infographics for non-designers: the complete guide https://t.co/ERuD3VEMzA pic.twitter.com/5bir3zSTuV
— Ragan.com (@RaganComms) February 12, 2016
They are in the business of running content software, so naturally their own conversations will revolve around content strategy itself and what successful content looks like. A good platform, and a good resource.
#Storytelling helped this billionaire get to where he is today (on his private island): https://t.co/mpHkxEwzhK pic.twitter.com/LC3P2OWT6y
— Contently (@contently) February 16, 2016
Another company in the business of selling content, the folks at NewsCred are marketers, writers, journalists and techies who want to tell great stories.
Adding videos to your social campaign? 5 tips to get your audience to actually watch: https://t.co/jLVGAABqkt pic.twitter.com/iOs2pVM7cZ
— NewsCred (@newscred) February 16, 2016
The founder of Moz, Rand tweets about all kinds of marketing strategies, including content and SEO.
Best way to sell something – don't sell anything. Earn the awareness, respect, & trust of those who might buy.
— Rand Fishkin (@randfish) February 4, 2015
A wealth of a resource for recruiters and HR folks alike. Not specifically geared towards content marketing, but lots of good content tips sprinkled in.
Our week in one sentence…. #RCNVSTexas pic.twitter.com/hxGwav1Mhu
— RecruitingBlogs (@RecruitingBlogs) February 12, 2016
Matt is the Executive Editor of Recruiting Daily, and his opinions on Twitter range from snarky/personal to insightful/professional.
No such a thing as a "rock star" in recruiting but looking forward to spending a week on a tour bus with drunk Brits @Reconverse. Close Nuf.
— Matt Charney (@mattcharney) February 6, 2016
One of the most widely known marketing companies, HubSpot has a lot to share in the content and SEO arena.
7 Easy Morning Motivation Hacks to Kickstart Your Day https://t.co/7yZbdzRHWq #mondaymotivation pic.twitter.com/Vm8oq0isD9
— HubSpot (@HubSpot) February 15, 2016
A global content platform, Skyword shares content strategies, tips and lessons.
Had a lot of fun with CMO Tricia & the @Skyword team #whodoyoulovepop #lovepop pic.twitter.com/X8Ft3xCGRd
— lovepop (@lovepop) February 12, 2016
Another widely known author and speaker, Jay shares a host of digital marketing tips with an emphasis on content and SEO.
How to Reverse Engineer Competitors' #SEO Strategyhttps://t.co/ZKDHtJujjb @RowenaHeal pic.twitter.com/sNUOIvNyNO
— Jay Baer (@jaybaer) February 16, 2016
Did I leave any out? Which Twitter feeds do you follow for content advice?