Talent Acquisition

12 Twitter Accounts You Should Follow for Content Marketing Tips

One of the more recent obsessions in the HR world is “content strategy,” but few in the space know how to execute it. As usual, the consumer space is ahead of HR in this area, so that’s where we can look for the best resources.

Here is a list of the top 12 Twitter profiles I follow for content strategy, advice and tips:

Jeff Bullas:

One of the most famous influencers in content marketing and social media, Jeff has won a ton of awards and recognition in his time as a blogger and author. One of the very best around. 

Content Marketing Institute:

I consider this to be the foremost content organization out there. Unbiased and extremely helpful, they provide case studies, how-to’s, conferences, trainings and more. Follow their Twitter feed, bookmark their website and pay attention to what they do. Seriously.  

Joe Pulizzi:  

The founder of the Content Marketing Institute (above bullet). Joe is a publisher, speaker and quite a fan of the color orange. [Don’t miss our interview with Joe about creating great content marketing.]

Ragan Communications:  

I’ve learned a lot from Ragan Comms over the years, regardless of my industry or area of focus. A truly fantastic resource for social media, content, PR and overall communications. One of my favs.


They are in the business of running content software, so naturally their own conversations will revolve around content strategy itself and what successful content looks like. A good platform, and a good resource.


Another company in the business of selling content, the folks at NewsCred are marketers, writers, journalists and techies who want to tell great stories.

Rand Fishkin:

The founder of Moz, Rand tweets about all kinds of marketing strategies, including content and SEO.

Recruiting Blogs:

A wealth of a resource for recruiters and HR folks alike. Not specifically geared towards content marketing, but lots of good content tips sprinkled in.

Matt Charney:

Matt is the Executive Editor of Recruiting Daily, and his opinions on Twitter range from snarky/personal to insightful/professional.


One of the most widely known marketing companies, HubSpot has a lot to share in the content and SEO arena.


A global content platform, Skyword shares content strategies, tips and lessons.

Jay Baer:

Another widely known author and speaker, Jay shares a host of digital marketing tips with an emphasis on content and SEO.

Did I leave any out? Which Twitter feeds do you follow for content advice?

By Adam Glassman

With a depth of experience in Recruitment Marketing, Employer Branding, Social and Digital Recruitment Strategies, Adam Glassman is on a mission to transform Talent Acquisition. Connect with him on LinkedIn and join the battle.