Would you say that the executives of your company are social?
They don’t all have to be Richard Branson, but they ought to have decent social profiles, networks and a solid social strategy.
Reputation is vital for success
Here are some stats to back it up:
- 80% of consumers agree that social media enhances the image and reputation of executives
- Research shows that companies with social C-Suite executives enjoy higher levels of trust, and people are more likely to buy their products.
- 60% of a company’s market value is attributed to its reputation
10 steps to becoming a social executive:
- Add and accept connections.
- Share and re-share great content.
- Ask and answer questions – start conversations.
- Make and receive recommendations.
- Join specific interest and industry groups.
- Point out your skills and experience, not just your job history.
- Write an eye-catching personal tagline – don’t forget your photo.
- Put your elevator pitch to work and sell yourself in 10 seconds.
- Use an authentic voice and inject some personality.
- Stand out from the crowd with unusual interests.
More in the infographic below, courtesy of LinkedIn.
RELATED: Here’s Why Your Boss Should Become a Social CEO
Learn more about becoming a social CEO in our interview with the Chief Reputation Strategist of Weber Shandwick, Dr. Leslie Gaines-Ross (also available in iTunes).
[Image Credit: Shutterstock]
