LinkedIn

Do you have LinkedIn Publisher? Do you even know what I am talking about? It’s a relatively new feature on LinkedIn.  If you have it you will see a pencil in your “share an update” field on your LinkedIn home page.

I’ve had it for a while and for the record, I am totally loving it.  I love it so much that I post regularly (weekly) content on it and it has massively improved my LinkedIn profile views and overall visibility.

I’ve even created video to help you lovely recruiters see how you can get the most out of – even if you have absolutely nothing to say and no time to say it!

  • I review why you should publish content and give you some nifty tips on how to use LinkedIn Publisher. (Images, YouTube videos, headings and link…)
  • I review how to get your Twitter followers to get engaged with your LinkedIn profile so you can widen your community
  • I review how you can see who is following you and thus your posts (even if they’re not connected to you, and some interesting stats around this
  • Bear in mind that if you do not have the magic pencil in your status update window on your homepage, you may be able to apply for LinkedIn Publisher here: http://specialedition.linkedin.com/publishing/ – it states that the waiting list is full and to keep checking back…
  • I review why you should NOT use it for jobs (and I know that some of you naughty recruiters are). Check out the terms for LinkedIn Publisher and note that they don’t want you to be self-servingly advertising a service or business – #jobs #job #yawn #spam.
  • I review how you can follow people on LinkedIn without being connected to them (FBI style)
  • I review how to attract attention with LinkedIn Publisher – without publishing anything at all (magic!)

I created a LinkedIn Publisher post recently about How Recruiters can Actually Use Twitter.  It did pretty well and as a result, it trended in LinkedIn’s Pulse (nice!)  This of course got it seen by loads more people and gave me more profile views and of course connections.  Aiming to get your content onto Pulse (look at your LinkedIn homepage) is a great goal to have as it helps gain even more traction from not only your own community, but that of the wider LinkedIn network.  It’s pretty hard to get that level of trending though, but I have to meet a recruiter who didn’t like a challenge!

You can search for posts in your drop down search bar, so if you’re into Twitter, assessment, the economy, that feature could work for you.  I’m not mad about the lack of search filters in this, but at least I can search by keyword.

Check out the video on my YouTube channel – it’s a short one, designed to help you get more visibility and profile views, whether you have LinkedIn Publisher or not.


About Lisa Jones

Lisa Jones is a Director at Barclay Jones, a Consultancy working with recruiters advising them on the most effective use of technology, web and social media to improve their business processes, recruitment and bottom line. Follow Lisa on Twitter @LisaMariJones.

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