Do you recruit with social media? Did you include YouTube in that equation? You probably should!
Here are some stats from our friends at HireRabbit:
- YouTube is the 3rd most trafficked website in the world, trailing only Google and Facebook according to Alexa.
- YouTube is the 2nd largest search engine trailing only Google (which happens to own YouTube)
- In 2011, YouTube had more than 1 trillion views, that’s 140 views for every person on the planet
- Job postings with a video icon are viewed 12% more than postings without video
- Job postings with a video icon receive a 34% greater application rate
3 easy ways to humanize your business with YouTube:
- Company culture – show how great it is to work with your company
- Employee videos – share employee experiences and testimonials
- Video newsletters – keep candidates up to date on your company