Do you recruit with social media? Did you include YouTube in that equation? You probably should!

Here are some stats from our friends at HireRabbit:

  • YouTube is the 3rd most trafficked website in the world, trailing only Google and Facebook according to Alexa.
  • YouTube is the 2nd largest search engine trailing only Google (which happens to own YouTube)
  • In 2011, YouTube had more than 1 trillion views, that’s 140 views for every person on the planet
  • Job postings with a video icon are viewed 12% more than postings without video
  • Job postings with a video icon receive a 34% greater application rate

3 easy ways to humanize your business with YouTube:

  • Company culture – show how great it is to work with your company
  • Employee videos – share employee experiences and testimonials
  • Video newsletters – keep candidates up to date on your company
Related: How to Use Mobile, Video and Social Media to Recruit Passive Candidates
how youtube is important for social media recruitment

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