Talent Acquisition

Why YouTube is Essential for Social Recruiting

Do you recruit with social media? Did you include YouTube in that equation? You probably should!

Here are some stats from our friends at HireRabbit:

  • YouTube is the 3rd most trafficked website in the world, trailing only Google and Facebook according to Alexa.
  • YouTube is the 2nd largest search engine trailing only Google (which happens to own YouTube)
  • In 2011, YouTube had more than 1 trillion views, that’s 140 views for every person on the planet
  • Job postings with a video icon are viewed 12% more than postings without video
  • Job postings with a video icon receive a 34% greater application rate

3 easy ways to humanize your business with YouTube:

  • Company culture – show how great it is to work with your company
  • Employee videos – share employee experiences and testimonials
  • Video newsletters – keep candidates up to date on your company
Related: How to Use Mobile, Video and Social Media to Recruit Passive Candidates

how youtube is important for social media recruitment

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.