Are you trying to attract candidates by offering fancy job titles and goodie bags? Then you might need to rethink your strategy.

An infographic from LinkedIn’s Talent Trends 2015 sheds some light on how candidates want to be recruited in 2015. From the second they start researching a new job to penning their signature to a new job contract; do you know how talent wants to be recruited in 2015?

If you want talent, make the first move

  • ‘Job responsibilities’ are the #1 thing candidates are interested in when receiving InMail from recruiters
  • Almost 80% of professionals appreciate hearing from recruiters, even if they’re not job searching

Be sure to include the most important information about the role and the company when reaching out to prospective hires. After understanding the job responsibilities, candidates are most interested in knowing the salary range. It’s a good idea to include some points about why this particular person would be a good fit for the job. Don’t be afraid of being specific; some companies try and use LinkedIn to recruit people into pyramid schemes. These messages are annoying, and it’s easy to tell when an offer appears dodgy. By not including anything that links the person you’re contacting to the job, the message might appear insincere and even dodgy.

The pivotal role of the interview

  • Almost 9 in 10 says that a good interview experience can make them change their minds about a job or company they had doubts about
  • Only 20% of professionals thinks that cards and goodie bags are important to a great interview experience

The interviewer has the power to convince candidates who are undecided about whether or not they want to join a company. So needless to say, the role of the recruiter cannot be understated. LinkedIn’s statistics also shows us that ‘exclusive packages’ such as goodie bags aren’t as effective as you might think.

Keep scrolling for more information about how talent wants to be recruited in 2015.


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Image Credit: Shutterstock

About Axel Andersen

Marketing undergrad and account executive at Link Humans. Norwegian living in London. Obsessing over everything coffee, coconut and marketing related.

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