Branding & Identity

If you’re looking for a job, you need a strong personal brand – it’s crucial. You can’t be applying for jobs with a weak personal brand or one that doesn’t amaze recruiters and headhunters!

However, how do you go around creating a personal branding strategy? How can you build one that’s strong, will stand the test of time and beat off everyone else?

This infographic from outlines the 9 basic steps to doing just that.


  1. Who: What are your skills, your passions and your USPs? What makes you stand out from the crowd?
  2. Perceived: What do your friends, colleagues and Google say about you?
  3. Achieve: What do you want to do in your sector and market and in what style?
  4. Brand: Use emotions, words, images and storytelling to build your brand.
  5. Ecosystem: Create a blog and use social networks to build your ecosystem.
  6. Network: Add influencers, communities and people you know offline into your network.
  7. Content: Create original content across your blog and social media.
  8. Get involved: Be part of conversations, comments and sharing other people’s content.
  9. Monitor: Watch trends and news – and monitor your content and social media.

RELATED: 6 Tips to Keep Your Personal Brand Present


About Laurence Hebberd

Laurence Hebberd is Senior Account Manager and King of Content for Link Humans in London. He loves live music, comedy and laughing.

Get weekly recruiting and career tips direct to your inbox!

Load Comments