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The State of Women in the Home Services Industry and Tips for Success

To be successful in any industry hard work, positive relationships and a willingness to learn is a must. However, it often takes more than that to be successful in the specific industries and the home services industries, like HVAC, pest control, plumbing, cleaning services, and more, are a great example of this.

Women, for instance, have consistently dominated health, education, recruitment, and customer service industries. This is due to the fact that these industries have allowed women to show that they can lead through clear communication, openness to innovate and can manage a team effectively.

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Now, women are looking to new industries and roles traditionally held by men. Which home services industries have the most female representation and what advice do these industry leaders have for new generations of workers?

Industries with Strong Female Representation

After six years in the business, Housecall Pro has compiled data from tens of thousands of past and current users to discover the true representation of female employees and business owners in the home services industries.

21% of Pest Control Employees are Women

The pest control industry is expected to generate $17.4 billion dollars in 2023 and is very important for the health, safety, and comfort of people worldwide. While this is not considered a popular profession for women, the numbers are telling another story and are expected to increase as the industry booms in the coming years.

20% Of Employees in General Contracting are Women

General contracting or construction is an industry women are not expected to play a large role in and is another major contributor to the U.S. economy. However, over the past few years, women have been making a stand for more representation. The hashtag, #MoveOverBob gained enough traction on social media to have its own website and is now a movement to increase educational opportunities for women within the construction industry.

20% of Plumbing Businesses are Run By Women

The plumbing industry is worth $110 billion dollars and Housecall Pro has found that 20% of the plumbing business of its past and current users are owned by women. This could be a response to the rise of modern advancements, like social media, within the industry. Women are finding ways to thrive in an industry that is traditionally more difficult to break into unless you have a specific skill set or look. 

Why More Women in the Workforce is Important

Why does female representation matter? Why is having more women in the workforce important? While there is a lot to unpack with that question. It all boils down to how when more women are in the workforce, the entire economy benefits.

The empowerment of women to join the workforce has been found to boost productivity, increase economic diversity, and increase income equality which leads to faster economic growth for a company and a country.

Increased opportunities for women as employees and leaders, also improve organizational effectiveness.

This is why the representation of women in the home services industries, industries known to have mostly male representation is exciting.

Tips to Succeed in the Home Services Industry

But how do you break into the home services industries? Housecall Pro asked their group of Lady Pros for their advice and their tips can be condensed into three top tips.

  1. Clearly Communicate
  2. Expand Your Skills
  3. Take Risks

By following these three tips, along with hard work and dedication, anyone can succeed in these industries.

If you would like to learn more about female representation in the home service industries, the industry as a whole and more tips for success, see the infographic from Housecall Pro’s gender study below.



Housecall Pro Gender Study

About the author: Cassidy Gallman has a passion for entrepreneurship and creating content that solves problems. You can often find her reading non-fiction, listening to acoustic hits, and walking her dog. See her as a frequent contributor to small business content on Housecall Pro.

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