Employer Branding Timebound

The 20 Most In Demand UK Employers According to LinkedIn

LinkedIn, the world’s largest professional network with more than 238 million members worldwide, this week revealed the second annual ranking of the most attractive employers among its 13 million members in the UK. The results? Well, UK professionals seem to prefer the best of British, with a dollop of American of course.

Consumer technology and retail brands dominated the list of the 20 most in-demand employers, as measured by the activity of members on the professional network. Google retained its top spot for a second year, while Apple and John Lewis entered the top five, and Amazon joined the top 20 for the first time. More than half of the companies in the top 10 are headquartered in the UK.

Emerging UK trends:

  • Supermarket sweep: of ‘traditional’ retailers, Tesco fell out of the top 20 while M&S and John Lewis jumped up the rankings; Amazon joined the top 20 this year and jumped six places

  • Ratings wars: ITV jumped seven places while the BBC dropped down five

  • In the red: Goldman Sachs became the only financial services company to remain in top 20, with Barclays dropping out from last year’s ranking

  • Constructive feedback: while consumer tech and retail brands dominated, construction services firm Carillion and natural resources and engineering consultancy firm Amec joined the top 20

  • One too many: the sole drinks brand in the 2012 rankings, Diageo, fell out of the top 20 in 2013

David Cohen, senior director of LinkedIn Talent Solutions, EMEA, commented on the rankings, “Employer branding has taken centre stage in the war for talent. Firms with strong employment brands are enjoying tremendous competitive advantages, among them driving down cost per hire and reducing employee turnover. These rankings reflect the investment these companies are making in their employer brands.”

Here is the full list of the 20 Most inDemand Employers among UK LinkedIn members:

  1. Google (-)

  2. Apple (+5)

  3. BP (+2)

  4. Shell (-)

  5. John Lewis (+3)

  6. Microsoft (-)

  7. BBC (-5)

  8. HP (+2)

  9. Unilever (-6)

  10. Marks & Spencer (+2)

  11. ITV (+7)

  12. Burberry (-3)

  13. (+6)

  14. GlaxoSmithKline (-3)

  15. Accenture (-)

  16. BAE Systems (+1)

  17. Goldman Sachs (-4)

  18. Amazon (+16)

  19. Carillion (+8)

  20. Amec (+24)

Taken from the more than three million companies on LinkedIn, the rankings were calculated based on the analysis of the billions of data points between members and companies including weighted member actions, like viewing employee profiles, visiting Company Pages and following companies.

For a full list of all the companies in the LinkedIn inDemand rankings, have a look at

PS. If you’re thinking “where’s LinkedIn on that list?” – be aware the company was excluded from the rankings for objectivity (which probably means they scored fairly high!).

Related: Top 20 Best UK Employers to Work for (by

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.