When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Leading employer brand at one of the world’s tech titans means grappling with a reputation of legendary proportions, supporting a network of 120,000 employees around the globe, and staying sensitive to the needs of one…
Tag: employment brand
Recruitment Marketing is the hot term in Talent Acquisition (TA) today, but in truth, the challenges we have in TA are significantly harder than what most marketing groups face. Selling a $10 product online to a million people isn’t exactly the same thing as finding, interviewing and hiring one Director of IT at a Fortune…
Think your company has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in or out. I’ve had a chat with Michael Smith who heads up employment brand for…
As a wise woman once said, “Do one thing everyday that scares you.” While Eleanor Roosevelt firmly believed in confronting our fears, it’s pretty unlikely that she was talking about recruiting. Let’s face it: as social media becomes intrinsic to job seeking and hiring, some recruiters are entering uncharted territory — and it can be…