Employer Branding

8 Tips to Create a Successful Social Marketing Strategy in HR

While HR used to be limited to local applicants, the game has changed since the rise of social media. Now, every HR manager who wants to ensure their corporation gets the best new applicants is widening their search pool by using the far-reaching powers of social media to find the best and brightest applicants from all over the country, if not the world.

Plus, social media allows HR managers to not only write their job ads, but also to present their business in the best possible light to make sure that the best applicants are clamouring to work for your company.

1. Promote your company

While a lot of HR managers will be tempted to dive into their social marketing strategy with job adverts and candidate specifications, this is not the most effective first step. A wise HR manager starts the social marketing strategy with simple posts about the business, building a good reputation, and sharing any stories that highlight why they’re a good employer or surveys that show staff satisfaction. To get the best possible clients, you need to make yourself appealing, which is easiest to accomplish by setting social media foundations showing that you care about your staff and the work environment you offer.

2. Hire professionals

Promoting your business online can be a full-time job in itself, and it can be just too much to add to the existing work load of an HR manager. For this reason, a lot of the online content or posts can be written, edited, or proofread by experts, who are readily available for hire online. If you’re looking to post an ad and hire someone traditionally after interviews, then you may find that UpWork or Freelancer are the best places to look. However, if you’d prefer something quick and automated, you can select the service you need and have it assigned to a professional on UK Writings. If you’re looking for a writer, as well as professionals for other aspects of web projects then People Per Hour is likely to have everything you need.

3. Utilize online tools

When you’re posting something to entice the best and brightest candidates towards your business, you need to make sure that everything you post is completely flawless. This can mean using online tools to make sure your post doesn’t contain any errors you’ve missed. There are some grammar guides and advice available with Big Assignments and you can also double review your work though Grammar Check. If you are new to writing and need support or ideas on how to proceed, then the forums at Paper Fellows can also be really helpful.

4. Remember that size matters

Whenever you’re posting anything online that you want people to find, you need to make sure it’s in the right format and layout to promote a strong response from viewers. Studies show that posts over 1500 words receive much more engagement than shorter posts, and you can check you’re meeting this requirement with Easy Word Count.

5. Tailor your posts to different platforms

Don’t post something generic onto every social media platform – make sure that you are using each one to its maximum potential. This means using hashtags on twitter, or locations of Facebook, or making sure you’re in the right kind of group on LinkedIn to reach your target audience.

6. Make smart investments

While having a social media presence can eventually be enough in itself to find some great candidates, it can also be wise to invest in Facebook ads. These ads are relatively low-cost and allow you to target your ideal employees, making your strategy more effective.

7. Use current employees

If you have great staff, they probably have friends and family who would make great staff. Ask them to share job openings on their personal social media to widen your net and discover trustworthy candidates.

8. Screen your candidates

Social media is also a great tool for an HR manager to save time interviewing unnecessary candidates and fact check any details on a CV. You can look at your applicants’ profiles, and while they shouldn’t be judged solely on a personal profile, you may find red flags or signs that they wouldn’t work within your company.

Social marketing is fast becoming an indispensable tool for HR managers, and it’s definitely a strategy that managers looking to get ahead of the game are already beginning to master.

About the author: Sharon Conwell has been a content manager and ghost writer at over 20 online projects, now she is a part-time educator and an editor at She’s specializing at content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. 

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