Employer Branding Talent Acquisition

How Strong Values Can Attract and Retain Talent

Do you value values? How about values such as; ‘Open company, no bullshit’. Maybe this one; ‘Build with heart and balance’. Or even better; ‘Don’t #@!% the customer’!

Devin Rogozinski is Head of Talent Marketing at Atlassian, in this interview we learn how the global tech company does employer branding based on a strong set of values.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsStitcher RadioGoogle Play or SoundCloud.

In this episode you’ll learn:

  • What sort of services and products Atlassian offer.
  • What the overall employer brand strategy is all about at Atlassian and what their EVP is.
  • How Atlassian activates its employer brand in and what initiatives have stood out.
  • How Atlassian measures the ROI of employer brand activity.
  • What Devin’s top tips for employer branding would be and some of the mistakes he has made along the way too!

Connect with Devin on LinkedIn.

By Karim Ansari

Product Lead at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.