Employer Branding Talent Acquisition

Shifting Your Talent Focus Through Employer Branding

Tech talent is in high demand. More and more companies are shifting their focus to becoming digital and hiring the best tech talent out there has become a major priority. That’s why they need a super strong employer brand.

We chat with Sarah Dovlo, the Head of Employer Branding Europe at ABB, a big Swedish-Swiss engineering company to learn how ABB have gone from a traditional company with a rich heritage to a future-focused and digitally relevant employer.

Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on iTunesStitcher RadioGoogle Play or SoundCloud.

In this episode you’ll learn:

  • What the culture is like at ABB
  • What talent challenges ABB faces right now
  • Why the EVP is ‘It begins with you’ and how they activate this message
  • How ABB leverages social channels like Instagram, Facebook, and Sapchat to reach young talent
  • Why ABB goes to events and meetups to seek out talent
  • Why data is the most important aspect of employer branding
  • How ABB measures their employer branding efforts
  • Why Allianz and Deutsche Bahn inspire Sarah
  • What’s next for ABB’s employer brand

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.