Talent Acquisition Workplace

6 Ways to Impress Employers with an Online Portfolio

With the average employer conducting 14 interviews for every job, the need for candidates to stand out from the crowd is clear. The word from the recruiters isn’t that unsuccessful candidates lack talent, they just don’t clearly demonstrate their skills and experiences when applying for positions. 

Our research shows the majority (88%) of HR professionals are more likely to hire and proceed with candidates that show off their achievements in a portfolio. In these digital times, creating this online makes sense, but it’s often easier said than done.  Read on for some handy pointers to help potential candidates create a personal website that will help to show them off to their full potential, no matter what role they seek: 

1. Make it visual

A picture is worth a thousand words, so make the most of it and ensure your website is visually led. This could include examples of your work or showcase projects you were involved with.

To stand out further, include videos and multimedia. This will show off your digital skills and your creativity.

2. Include a blog

A blog is a great way to build on your experience outlined in your CV. Regularly blogging shows potential employers you’re committed and have passion.

Blogs showcase your writing and communication skills which are critical for every job. So, by writing easy-to-read posts, you can show you’ve got that crucial area covered.

While you don’t need to cover topics exclusive to your industry, you should make sure they all reflect your best professional self

3. Show your personality

Your website is exactly that: yours. Make sure you use designs and create content that matches your personality. Compared to the conventional CV, you have much more scope to reveal aspects of your personality that potential employers will be looking for – a sense of humour, for example.

Make sure your passion and enthusiasm shines through in your website and remember to keep all the information up-to-date

4. Brag a little

Don’t make the mistake of diminishing your experience, thinking that employers won’t believe it’s significant or of interest. This is where you can also put those glowing recommendations from your tutors or previous employers. Just be sure to ask their permission before you do.

5. Keep it simple

Simplicity is key. Employers are busy, so they need to be able to understand who you are and what you can do within a couple of minutes. Try to avoid lots of text where an image can explain it.

You’ll also want to keep your navigation simple so people can get around your website easily – keep it short and logical.

6. Don’t forget the basics

You’ve done all the hard work now, but don’t forget any crucial information. Make sure you include a concise and memorable “about me” section, your education, qualifications and employment history.

About the author: Eleanor Bradley, is the COO of Nominet, who aim to inspire and provide advice for small businesses and individuals to help them get online with a professional website and email address through The UK Domain.

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