Personal vs. Professional Social Networks

The Mindset Divide – how people use different social networks is extremely interesting.

Thanks to LinkedIn, we can now compare the use of personal and professional networks.

Takeaways:

The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success.
People spend time on personal networks, where-as they invest time on professional networks.
People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch.
Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.