Categories
Workplace

Why Online is the Future of Job Interviewing

Job interviews are daunting enough, but now more and more are moving online and using video. This infographic by iMeet explains why online is the future of job interviewing. Takeaways: Since 2011, the use of video interviews has risen by 49%. 66% of candidates prefer to use video during the interview process. Communication is conveyed…

Categories
Talent Acquisition

Target Marketing: The Nicher, the Richer

I spend quite a bit of time talking with my clients about target marketing and finding your niche within that market, and do you know what? Everyone agrees with me that having a target market is so important – but many in theory only have one! It never ceases to surprise me how unclear some businesses…

Categories
Employer Branding

Would You Pass the Work Life Balance Test?

Work life balance – three little words which are often used to describe a comfortable relationship between your work and home life. Every employee wants this, and apparently every great company offers it. But do they really? I am not so sure. Have you ever stopped to wonder if you personally actually have a balance…

Categories
Workplace

Meet the Robots Reading Your Resume

Have you ever applied online for a job you thought you were perfect for, only to never hear back from the employer? Your resume might have been kicked out of the application pool because you designed it for human eyes – not for the robot eyes of Applicant Tracking Systems (ATS), the recruiting tools many…

Categories
Employer Branding

The Journey to Better Internship Programs

The journey to a great internship program is never easy. Not only do you have to craft the ideal program that will help to foster the next generation of workers, you also have to consider elements like compensation and what interns are looking to gain during their stint. While the state of the internship has improved, steering your…