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Employer Branding

A Strategic Approach to Employer Reputation

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? These are the questions Kirsten Bethmann has been asking as Global Employer Reputation Lead for Mars, Incorporated. Mars has set an inspiring goal for itself: to become…

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Employer Branding

Crafting an EVP That Serves Multiple Brands

Some employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. That’s the challenge LexisNexis Risk Solutions Group (RSG) faced in 2020. Under the leadership of Director for Employer Brand Shelley Jeffcoat, LexisNexis RSG launched an EVP that served each of its eight brands while helping…

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Talent Acquisition

3 Reasons Why Recruiters Should Invest in Marketing Automation

When the world is extremely busy online, ensuring that a carefully crafted piece of email content doesn’t end up straight in a candidate’s ‘delete’ folder, should be a high priority for a recruitment agency’s marketing department. But when over 300 billion business emails are sent globally every day, it can often seem an uphill struggle…

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Talent Acquisition

How to Make the Right Executive Hire

Last year, many executives opted for early retirement when COVID-19 hit. Others were let go by their companies due to perceived redundancy in roles or the need for financial cutbacks. More than a year later, the economy is bouncing back and companies (both new and old) are trying to recruit quality leaders. And they’re discovering…

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Workplace

Overcoming Burnout as a Recruiter

Burnout is no joke. It’s an extreme state of exhaustion that can manifest as demotivation, anxiety/stress or feeling overwhelmed. Unsurprisingly, the rates of burnout have risen exponentially since the beginning of the pandemic. In fact, web searches for the phrase ‘signs of burnout’ were up 150% in 2020 from previous years, as many workers felt…

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Workplace

How Remote Work Can Foster Inclusion and Psychological Safety

People success platform leader Glint, part of LinkedIn, has published results on workplace culture that show that remote work is creating more inclusive and psychologically safe workplace experiences. The company’s Head of EMEA People Science tells us more. Our global pandemic-initiated shift to remote work has had many consequences, but one that isn’t called out…

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Workplace

Will Unlimited Annual Leave Become the New Business Normal?

Increased productivity, heightened workplace morale, and more competitive benefits packages – these are some of the positive impacts that companies have reported since implementing the ‘unlimited holiday’ scheme. This new take on holiday allowance first started to grow within US-based tech start-ups as a way to stand out from their larger competitors but has since…

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Workplace

How Employers Can Maximize Engagement and Productivity for a Hybrid Workforce

Since the onset of the COVID-19 pandemic, non-essential employees across the U.S. have adjusted to working from home on a full-time basis. As companies plan for an eventual return to “normalcy,” many are navigating how to reintroduce their workforce to an office setting. However, the pandemic has seemingly demystified working from home, and many organizations…

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Workplace

4 Tips for Turning a Job Rejection Into Career Success

Have you ever applied for a job but weren’t hired? Few people could answer “no” to this question. In fact, our unsuccessful job applications shape our careers just as much as our successes do, as anyone who has ever experienced a job rejection would have a different work history leading up to their present role…