You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief dummkopfs Lars Schmidt and Richard Mosley. Check out the book Employer Branding for Dummies, listen to the interview with Lars Schmidt below and make sure you subscribe to the Employer…
If your candidate is applying for new opportunities, you need to see off their competition and show that they are the best person for the job. This starts with their CV. Their CV is generally the first opportunity they get to make a great impression and to sell their skills and experience. If it doesn’t…
It is important to define what purpose is before trying to explain how to achieve it. According to the dictionary, “Purpose is the reason for which something is done or created, or for which something exists. It is also describes a person’s sense of resolve or determination.” So in short you don’t need it, but…
When courting an elite candidate, it is imperative not only to understand what other companies may be offering in terms of benefits, but how the benefits you are offering are applicable to the individual who is being considered. A recent study by LendingTree allows recruiters some statistical evidence broken down by gender and age. It…
If your marketing personas are merely based on conventional wisdom, your content will not reach its potential with the intended audience. Every good communicator follows the cardinal rule: know your audience. On the surface, creating audience personas for your employer or B2B brand seems like a great idea. Creating specific profiles of your audience so…