GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge.…
Certainly, many candidates – whether a first-timer or someone looking for a better job than their current one – already have a target company they would like to work for. This is actually a good thing since it helps narrow job-hunting efforts, allowing for preparation for the interview and anticipate all related questions regarding their…
We all have times at work where we are left fuming at some nonsensical office rule. If you’ve ever had a boss enforce draconian measures, then you’ll know it’s the quickest way to reduce productivity and lower morale. All it does is inflame resentment towards management. Petty work rules can end up alienating an entire…
First of all what does a diverse workforce mean and why is it important? If you’re looking to improve diversity in the workplace it’s essential to understand this! Before being involved in a diversity scheme I had a perception that ‘diversity’ programs were introduced to improve male to female and ethnic ratios. Actually, diversity goes far…
Millennials, defined as anyone between ages 18–34, have been stereotyped as “entitled,” “apathetic” or “unmotivated”—products of an instant gratification culture that touts success without paying dues. However, this assumption doesn’t account for the intrinsic expertise and potential that millennials demonstrate when they feel recognized, effective and purposeful. The members of this generation are game-changers, and…